Metawin

MetaWin needed to scale first-time deposit acquisition across multiple international markets without access to mainstream paid channels. Three obstacles defined the campaign from the start:

• Audience intent: Prize-led casino offers require audiences already comfortable with crypto deposits, not general display traffic.
• Audience quality: Broad inventory delivers volume but not depositor intent.
• Geo efficiency: Multi-market expansion risked diluting spend before converting geos were identified.

Google and Meta restrict crypto-casino advertising in Canada, France, and the DACH and Nordic regions, leaving MetaWin without a compliant path to its core depositor audience through standard networks. Blockchain-Ads provided the reach and targeting infrastructure to run a multi-market acquisition campaign from a single platform, through four key capabilities: 

• Web3 audience targeting: Campaigns reached wallets with verified on-chain activity, not modelled interest proxies.
• iGaming publisher access: The network covered thousands of crypto and iGaming sites across all target geos.
• Multi-geo deployment: Campaigns launched and iterated across 10+ markets from a single platform.
• Format flexibility: Display and Flux Campaign formats allowed broad reach and algorithmic optimisation in parallel.

• Blended CPA: $201.64 across all geos and formats.
• Conversion rate: 0.77% blended across all campaigns.
• Total conversions: 533 across 10+ markets in 4 weeks.
• Impressions: 13M+ delivered across display and Flux Campaign formats.
• Blended CTR: 0.54% across all formats and geos.
• Blended CPC: $1.55.

The campaign launched in Canada with a single display campaign targeting Web3 audiences. The creative led with a 30% deposit boost offer, designed to convert crypto holders already familiar with casino deposit mechanics. Canada delivered a CPA of $197.54, establishing the baseline.

Geo expansion launched across seven new markets. DACH, Nordics, France, Worldwide, and Canada iGaming interest segments were all activated. A new creative replaced the deposit boost. The $3 Million Cash Drop creative repositioned MetaWin around its prize pool mechanic. DACH emerged as the breakout market with a CPA of $44.77. France converted at $89.80. Hong Kong and Japan were activated and paused after returning zero conversions.

New Zealand and a Canadian Flux Campaign were added in the final week. The Flux Campaign ran automated optimisation across Canada and delivered a CPA of $111.28. New Zealand converted at $197.07. The $3 Million Cash Drop creative ran across all active geos. The campaign closed with 533 total conversions across 13 active geo-campaign combinations.