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How MetaWin Scaled Crypto Casino Acquisitions Across 10+ Markets with Blockchain-Ads
First-time deposit acquisition across multiple international markets
MetaWin is a crypto-native prize casino where players deposit and compete for large cash prize pools. Its core mechanic is the prize drop, where depositors enter draws for multi-million dollar cash events. The platform targets crypto holders who want provable prize outcomes over conventional house-edge gameplay. MetaWin operates across multiple crypto-permissive markets and targets a mid-to-high-value depositor base.
A note on attribution: MetaWin's paid acquisition is carried out through a network of affiliate partners, each running independent campaigns on Blockchain-Ads with their own creative approach and geo focus. This case study covers one such affiliate-managed campaign, and the results shown reflect what the platform can deliver for MetaWin-aligned partners rather than a single corporate initiative. Performance varies across affiliates depending on market selection and creative execution.
MetaWin needed to scale first-time deposit acquisition across multiple international markets without access to mainstream paid channels. Three obstacles defined the campaign from the start:
Google and Meta restrict crypto-casino advertising in Canada, France, and the DACH and Nordic regions, leaving MetaWin without a compliant path to its core depositor audience through standard networks. Blockchain-Ads provided the reach and targeting infrastructure to run a multi-market acquisition campaign from a single platform, through four key capabilities:
The campaign launched in Canada with a single display campaign targeting Web3 audiences. The creative led with a 30% deposit boost offer, designed to convert crypto holders already familiar with casino deposit mechanics. Canada delivered a CPA of $197.54, establishing the baseline.
Geo expansion launched across seven new markets. DACH, Nordics, France, Worldwide, and Canada iGaming interest segments were all activated. A new creative replaced the deposit boost. The $3 Million Cash Drop creative repositioned MetaWin around its prize pool mechanic. DACH emerged as the breakout market with a CPA of $44.77. France converted at $89.80. Hong Kong and Japan were activated and paused after returning zero conversions.
New Zealand and a Canadian Flux Campaign were added in the final week. The Flux Campaign ran automated optimisation across Canada and delivered a CPA of $111.28. New Zealand converted at $197.07. The $3 Million Cash Drop creative ran across all active geos. The campaign closed with 533 total conversions across 13 active geo-campaign combinations.
Results shown are from a specific advertiser’s campaign, under specific conditions, at a specific time. They are not typical results and do not guarantee or predict results for any other advertiser or campaign. Figures are for illustration only. See our Disclaimer and Website Terms.
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