Sportaza

Sportaza needed to build brand recognition among crypto-active sports bettors across four distinct markets, each with different dominant sports and different audience behaviours. But they faced these obstacles:

• Market specificity: Each geo required sport-specific creative to resonate. A single creative approach across Canada, Germany, Italy, and Hungary would underperform in every market.
• Audience precision: Reaching users with both crypto fluency and active sports-betting intent required behavioural targeting unavailable on standard display networks.
• Cost efficiency at scale: Launching across four markets simultaneously with untested creatives required a platform that could optimise delivery speed without inflating cost per click.

Mainstream channels were closed across every target market. Google and Meta restrict crypto-sportsbook advertising in Canada and across Sportaza's European geos, removing the highest-reach acquisition channels before the campaign began. Blockchain-Ads provided the geo-level targeting precision and crypto-native inventory Sportaza required:

• Sports audience segments: BCA's behavioural targeting reached crypto-active users with verified interest in sports betting, not broad gambling proxies.
• Geo-specific creative delivery: Each market ran independent creatives matched to its dominant sport. Hockey for Canada, tennis and football for Germany and Italy, and multi-sport for Hungary.
• Awareness and consideration funnel structure: Campaigns ran across awareness, consideration, and conversion targeting layers simultaneously, moving audiences through the funnel within a single platform.

Flux Campaign scale: Programmatic Flux Campaigns extended brand reach into Germany and Italy with optimised delivery across crypto-native publisher inventory.

• Impressions: 63M+ delivered across 4 markets in 3 months.
• CTR: 0.57% blended across all formats, with behaviour-targeted segments outperforming interest segments in every market.
• CPC reduced by 60%, from $3.80 in Phase 1 to $1.54 by campaign end.
• Clicks: 355K+ delivered across Canada, Germany, Italy, and Hungary.

Display campaigns launched with sport-specific athlete creatives matched to each market. Hockey imagery ran in Canada, tennis in Germany and Italy, and a multi-sport athlete visual ran across Hungary. Targeting split across behaviour and interest segments to identify which audience layer produced stronger engagement, and CPC averaged $3.80 across the initial launch period.

Campaigns scaled into the highest-engaging geo and audience combinations identified in Phase 1. The behaviour-targeted segments outperformed interest segments in Canada and Germany and received the majority of budget reallocation. Flux Campaigns launched in Germany and Italy to extend programmatic reach beyond direct display placements. The "Join Now" CTA variant was introduced alongside the "Learn More" angle to test intent signalling at the consideration stage.

The campaign consolidated spend into the top-performing behaviour segments across all four markets. Canada and Italy drove the highest click volumes, anchored by the hockey and multi-sport creatives respectively. Flux Campaigns in Germany and Italy scaled alongside display to maximise brand frequency within proven audience segments. CPC reached $1.54 blended across all formats and markets, with impressions peaking at over 2 million per day during the final weeks of the phase.