Reybets

Reybets needed to build first-time deposit volume at scale across a worldwide geo set while iterating creative angles to reduce CPA over the campaign period. Three obstacles defined what that required:

• No-KYC audience identification. Privacy-first casino offers require audiences actively seeking alternatives to KYC-gated platforms, not general crypto audiences.
• Global geo breadth. Running a 200+ geo campaign requires creative angles that hold conversion intent across radically different markets simultaneously.
• CPA optimisation over time. A worldwide campaign at launch carries higher CPA than a refined geo-specific one. Reducing CPA required creative iteration and event-tied campaign layering.

No-KYC crypto casino advertising is restricted on Google and Meta across virtually every major market, leaving Reybets without a compliant route to its core audience through standard channels. Reaching privacy-seeking crypto gamblers at scale across 200+ geos required a platform built for that kind of worldwide deployment. Blockchain-Ads provided that through four capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets predisposed to no-KYC casino platforms.
• Worldwide geo deployment: A single campaign activated across 200+ markets without geo-by-geo setup.
• iGaming publisher access: The network covered thousands of crypto and casino-adjacent sites across all active markets.‍
• Event campaign flexibility: The World Cup sports campaign layered onto the always-on foundation without platform restrictions.

• Blended CPA: $614.23 across 71 total conversions.
• World Cup campaign CPA: $375.87, a 33% reduction vs the EN anchor campaign.
• Impressions: 9.5M+ delivered across all campaigns.
• Blended CTR: 0.52% across all formats and geos.
• Blended CPC: $0.88.

The campaign launched with a worldwide English-language display campaign. The opening creative led with Reybets' core no-KYC positioning. "50% Rakeback, No KYC, Crypto Casino" ran across a dark navy background with scattered gold coins, communicating the platform's privacy-first and cashback mechanics to crypto audiences encountering the brand for the first time. A Spanish-language campaign activated in parallel to test a separate language market. The EN campaign established the baseline CPA and audience benchmarks for the account.

The creative refreshed in Month 2 to add offer depth to the no-KYC positioning. "$5,000 Bonus, Instant WD, No KYC, 50% Rakeback, No Wagering" combined the brand's key features into a single creative. The no-wagering and instant withdrawal angles targeted audiences who had previously been deterred by locked bonus conditions on competing platforms. The EN campaign continued scaling across worldwide inventory, accumulating the majority of total impressions and conversions across this phase.

A World Cup sports campaign activated in Month 4 to layer event-tied urgency onto the always-on foundation. "500% Welcome Bonus, Up to $10,000, Get Now" led with a sports event visual and a significantly larger welcome bonus than the Phase 1 and 2 creatives. The World Cup campaign delivered a 33% lower CPA than the EN anchor campaign, confirming that sports event creative with a high-value welcome bonus converts at stronger efficiency than always-on rakeback positioning. Both the EN and World Cup campaigns remain active.