1win

1win needed to acquire first-time depositors across three distinct markets through a single coordinated campaign structure that could move users from awareness to deposit. Four obstacles defined what that required: 

• Market-specific creative requirements: Each geo required localised language, offer framing, and visual identity to convert.
• Funnel depth: Moving users from first exposure to deposit required three sequential campaign layers, not a single-stage push.
• Audience qualification: Reaching crypto-active users with verified deposit intent demanded inventory beyond general display networks.
• Simultaneous multi-geo execution: Running independent campaigns across three markets in parallel required consistent optimisation without cross-geo budget bleed.

Standard display networks could not deliver the crypto-native audience 1win needed. General programmatic inventory reaches broad demographics, but the campaign required users already active with cryptocurrency, familiar with wallet deposits, and open to licensed iGaming. Blockchain-Ads offered the only network with verified on-chain audience segments and iGaming publisher access at scale across Korea, Japan, and LatAm simultaneously. Four capabilities made that possible:

• Crypto-verified inventory: Campaigns reached users identified by on-chain wallet activity, not interest-based proxies.
• iGaming publisher network: The platform provided access to crypto and iGaming sites across all three target markets.
• Funnel-stage campaign architecture: Awareness, registration, and FTD objectives ran as distinct campaign layers with independent targeting and creative.
• Multi-geo execution from one platform: Korea, Japan, and LatAm campaigns ran in parallel without requiring separate DSP relationships per market.

• New players: 9,044 acquired across all markets.
• FTDs: 277 first-time depositors at a blended CPA of $202.
• Impressions: 9.5M+ delivered across South Korea, Japan, and Latin America.
• Blended CTR: 0.61% across all formats and geos.
• Blended CPC: $0.94 across all active campaigns.

The campaign opened with awareness across all three markets simultaneously. Display ran across crypto and iGaming inventory in Korea, Japan, and LatAm. Korea received a bonus-led creative featuring a +500% registration offer. Japan used a localised variant with a lucky cat visual and a 10,000+ games angle. LatAm tested a clean brand introduction format alongside a native placement. This phase established baseline reach and identified which geos and placements returned the strongest click engagement.

Registration-focused campaigns replaced the awareness layer across all markets. Korea shifted to a bonus bundle creative featuring 800,000 KRW plus 70 free spins to sharpen the registration incentive. A VIP traffic segment was introduced to qualify high-value users separately. User acquisition campaigns targeted crypto-active segments with higher deposit probability. This phase delivered 9,044 new player registrations and surfaced Korea and Japan as the highest-intent cohorts for the FTD push.

FTD-optimised campaigns launched across Korea, Japan, and UAE with spend concentrated on the 10,000–100,000 KRW deposit-value segment. Korea ran two parallel FTD campaigns scaled from Phase 2 learning. The top-performing campaign used social proof creatives, 100 million users, a $1,500,000 recent jackpot, and 816 VIP high rollers, alongside a crypto bonus framing. LatAm shifted to a celebrity endorsement angle using Canelo Álvarez and a triple bonus offer, followed by a USDT urgency creative. This phase delivered 277 FTDs at a blended CPA of $202.