Gamdom

Gamdom needed to sustain always-on casino and sportsbook acquisition at scale while simultaneously testing new geos and capitalising on high-attention sports event windows. Three challenges had to be managed in parallel for the campaign to hold together:

• Dual-vertical targeting: Casino and sportsbook audiences require separate creative strategies running in parallel without cannibalising each other.
• Geo efficiency: Expanding into markets like Indonesia, Turkey, Kenya, and Ireland required localised creative and geo-specific offer framing to convert.‍
• Event window integration: Sports event campaigns needed to layer on top of always-on activity without disrupting baseline acquisition performance.

Crypto casino and sportsbook advertising is restricted on Google and Meta across all target markets. Blockchain-Ads provided the scale and format flexibility to run always-on, geo-specific, and event campaigns simultaneously across 10+ markets. Blockchain-Ads provided exactly that, through four capabilities that kept the campaign operational at every stage:

• Web3 audience targeting: Campaigns reached wallets with verified on-chain activity across all target geos.
• HTML5 format support: Rich HTML5 creatives ran across crypto and iGaming publisher inventory at scale.
• Multi-geo deployment: Casino and sports campaigns activated across 10+ markets from a single platform.
• Event-aligned execution: World Cup campaigns layered directly onto the always-on foundation without platform restrictions.

• Blended CPA: $37.24 across 2,017 total conversions.
• Blended conversion rate: 1.03% across all campaigns and geos.
• Impressions: 12M+ delivered across HTML5 and Display formats.
• Blended CTR: 0.52% across all campaigns.
• Blended CPC: $1.21.

Two always-on anchor campaigns launched simultaneously. The Casino campaign led with a withdrawal speed angle. "Gamdom Casino Gives Crypto Withdrawals In Minutes" ran across worldwide crypto inventory with a blue and teal HTML5 creative. The Sports campaign ran in parallel with "Bet Sports. Win Crypto. At This Sportsbook." across the same inventory with a red sports-themed HTML5 creative. The two campaigns operated as independent acquisition streams targeting casino and sportsbook audiences separately from day one. Combined they delivered 1,621 conversions at a blended CPA of $25.81 and remain active.

Geo-specific expansion campaigns launched across Canada, New Zealand, Northern Ireland, Kenya, Ireland, Turkey, and Indonesia. Each market ran paired casino and sports campaigns with geo-appropriate creatives. Indonesia received a fully localised Bahasa Indonesia creative leading with instant deposit and withdrawal speed. Turkey ran both casino and sports creatives with the same HTML5 format. Ireland ran with the withdrawal speed angle and delivered 23 casino conversions at $29.09 CPA. Canada delivered 22 casino and 22 sports conversions at $58.01 and $52.38 CPA respectively. The geo expansion phase identified Ireland, Canada, and Turkey as the strongest converting markets outside the anchor campaigns.

World Cup event campaigns activated across Canada and Ireland with a dedicated green creative family. Three angles ran simultaneously. "Biggest Bonus of the Tournament" led with a 200% World Cup bonus mechanic. "Bet Crypto Win Bigger" offered an instant deposit bonus. "Double Your Bankroll at Gamdom" led with a 200% match offer. Both Display format campaigns remain active. Canada delivered 5 conversions at $72.00 CPA. Ireland delivered 3 conversions at $120.00 CPA. The World Cup campaigns operate as an event layer on top of the always-on anchor campaigns, sustaining acquisition momentum across Gamdom's two strongest geo markets.