Ignition Game

Ignition Game needed to acquire crypto-depositing players in Australia at scale. This was challenging in a market where mainstream advertising platforms restrict crypto-casino advertising and competition for high-intent gambling audiences is intense. They had these major obstacles:

• Audience quality: Australia is a high-value gambling market, but reaching crypto-active players specifically required on-chain behavioural targeting unavailable on standard networks.
• Funnel depth: Moving Australian players from first exposure to deposit required a structured funnel across awareness, consideration, and conversion stages, not a single direct-response push.‍
• Creative relevance: Identifying whether a registration-first or welcome-bonus-first message drove stronger deposit intent required live testing across phases.

Mainstream channels were closed across the Australian market. Google and Meta limit crypto-casino ads in Australia, and standard networks can't distinguish crypto-depositors from general gambling traffic. Ignition Game needed a platform with both compliant Australian reach and the targeting depth to identify high-intent crypto-casino players.

Blockchain-Ads provided the infrastructure to run a structured full-funnel campaign across a single market, through the following capabilities:

• Australian crypto-native inventory: Campaigns reached players across crypto and iGaming publishers serving the Australian market, placing Ignition inside the content environments its target audience already inhabits.
• On-chain behavioural targeting: BCA's audience segments reached users with verified crypto activity and gambling behaviour, matching Ignition's poker and casino offering to the highest-intent Australian audience available.‍
• Full-funnel campaign architecture: Web traffic, acquisition, consideration, and conversion campaigns ran as distinct layers, enabling Ignition to move users from brand exposure to deposit within a single platform.

• Impressions: 15M+ delivered across the Australian market over 10 months.
• CPA reduced by 30%, from $115.94 in Phase 1 to $81.24 in Phase 3.
• 938 total conversions delivered across FTDs and sign-ups.
• CTR: 0.48% blended across all formats.
• CPC: $1.54 across 71,575 clicks.

Web traffic campaigns launched in Australia to establish audience pools and identify which crypto-casino creatives resonated with the local market. Display ads ran leading with two angles: "Australia's Hottest Crypto Tables" targeting poker and live casino audiences, and "$2M Guaranteed Every Week" leading on prize pool scale. CTR and engagement data from this phase seeded the audience segments used in Phase 2, and entry CPA on tracked conversions averaged $115.94.

Performance Max display campaigns launched targeting the highest-engaging Australian segments from Phase 1. A registration-form campaign and a welcome bonus campaign ran simultaneously to test which offer mechanic drove stronger deposit intent. The "300% Bonus with First Deposit" and "Spin to Win with Crypto" angles targeted both table and slots audiences, while a Flux campaign in month 5 introduced a "Triple Your First Deposit" and anonymous poker angle. CPA improved to $107.46 on the best-performing campaign.

The campaign split into dedicated consideration and conversion layers. The consideration campaign ran "300% Welcome Bonus" and "Get Fired Up" creatives to re-engage audiences who had shown interest but had not yet deposited. The conversion campaign ran "Hottest Crypto Casino" and "High RTP, Fast Payouts, Trusted for 10 Years" messaging to close intent at the final decision stage. The consideration campaign delivered the lowest CPA of the entire campaign at $81.24, confirming the funnel-split structure as the highest-efficiency acquisition approach for the Australian market.