XTP Casino

XTP Casino needed to acquire crypto-native depositors at scale across multiple global markets, without access to mainstream advertising platforms, but they faced these obstacles. 

• Platform restrictions. Google and Meta do not permit crypto-casino advertising in XTP's key markets.
• Audience precision. Reaching verified crypto users required on-chain targeting capabilities unavailable on standard ad networks.
• Geo efficiency. Running across 15+ markets simultaneously without a mechanism to identify top-performing geos drove acquisition costs above target.

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Mainstream acquisition channels were closed. Google and Meta restrict crypto-casino advertising across XTP's primary markets in Asia and Europe. Performance networks outside the crypto space lacked the publisher inventory to reach verified crypto depositors. XTP Casino needed Blockchain-Ads for the following capabilities.

• Crypto-native publisher access. Campaigns reached players across 9,000+ crypto and iGaming sites.
• On-chain wallet targeting. Audiences were built from verified wallet behaviour, not interest proxies.
• Multi-format, multi-geo flexibility. Native, display, video, and Flux Campaign formats ran across 15+ geo segments simultaneously.
• CPA-based optimisation. Blockchain-Ads optimised toward actual acquisitions from launch, shifting spend toward the formats and geos producing the lowest cost per deposit.

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• CPA reduced by 48%, from $412 to $214.61.
• 1,450 total conversions delivered across FTDs and sign-ups.
• Impressions: 33M+ delivered across global markets.
• CTR: 1.80% blended across all formats.
• CPC: $0.52 across 594K+ clicks.

Native and display ads ran across Asia, Europe, Oceania, and a worldwide segment to establish baseline performance. Two angles ran in parallel: a no-KYC privacy message and a 20% weekly cashback offer. Early CPA averaged around $412. The Nordic and worldwide segments showed the earliest conversion efficiency.

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Underperforming geos were paused and budget consolidated into Asia, Nordic, Cyprus, and New Zealand. Video format was introduced alongside the existing native and display mix. The cashback creative was refreshed to lead with a $100K daily jackpot angle stacked on top of the 20% cashback offer. This reward-stacking message outperformed the standalone bonus creative on deposit rate, and CPA began declining steadily.

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Flux Campaigns ran retargeting sequences against users who had clicked but not converted, using the instant-withdrawal and no-sign-up angle to reduce friction at the decision stage. The XTP-branded jackpot creative, featuring trust signals and daily win mechanics, drove the strongest deposit rates of the campaign. CPA reached $214.61 across 1,450 total conversions.