Uniswap - Saga Case Study

industry

DeFi

Duration

24 Hours

Key Markets

$120,000

Primary KPI

Objective

Strategically used targeted media outreach and compelling press releases to secure placements in 150+ top crypto publications, including CoinDesk and Cointelegraph, achieving 250M+ reach within 48 hours of launch.

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About
Uniswap - Saga

Saga teamed up with Uniswap to announce the launch of the Saga mainnet. To maximize visibility, they used the Blockchain-Ads PR hub—an all-in-one distribution platform that secured coverage in leading crypto publications like CoinDesk, Cointelegraph, BeInCrypto, Bitcoin News, Decrypt, Cryptopotato, and 150+ additional outlets. Within just 24–48 hours, the campaign garnered an impressive 250M+ reach, positioning Saga’s mainnet launch firmly on the global crypto stage.

The Goal

The primary objective was straightforward: let the crypto world know about the official Saga mainnet launch on Uniswap. The Saga team needed fast, high-impact publicity across reputable news outlets. By leveraging Blockchain-Ads’ extensive media network, Saga aimed to:

Boost awareness and credibility
Engage a broad crypto-savvy audience
Reach new potential users and investors

The Strategy

Targeted Media Outreach: The Saga team used the Blockchain-Ads PR hub to identify the most influential crypto and blockchain news outlets, ensuring the announcement reached the right audiences.
Compelling Press Releases: They then crafted press releases highlighting the unique selling points of Saga’s mainnet and its integration with Uniswap, tailored to pique journalist interest.
Expedited Distribution: Using the platform’s wide integration, Saga’s announcement went live within 24–48 hours, rapidly amplifying coverage across top-tier publications.

The Challenge

Why Blockchain-Ads

Campaign Results

250M+ Reach: Thanks to exposure in Cointelegraph, CoinDesk, and over 150 other publications, the campaign gained massive global visibility.
Top Publications: Coverage on CoinDesk and Cointelegraph validated Saga’s legitimacy in the blockchain community.
Fast Execution: The campaign was up and running, with major press hits, in under 48 hours—meeting Saga’s tight launch timeline.

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Campaign Strategy

Reputable Platforms: Getting featured on coin-focused powerhouses like CoinDesk and Cointelegraph brought immediate credibility and trust.
Instant Traction: The wide reach and rapid distribution created buzz from day one, capturing investors’ and enthusiasts’ attention.
Expert Messaging: The press release emphasized key details—Uniswap integration, mainnet innovation, and the value proposition—making it easy for journalists to cover the story in a compelling way.

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Using the Blockchain-Ads PR hub, Saga’s Uniswap mainnet launch got the visibility it needed. In less than two days, news about Saga’s new mainnet penetrated top crypto channels, reaching hundreds of millions of potential users. The results confirm that a well-structured press campaign—targeting the right publications and delivering news quickly—can drive massive awareness for emerging blockchain projects.

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