DrPepe AI Case Study
Executed targeted PR strategy reaching Token Hodlers: SOL and Mobile Gamers interested in Memes across publications.
DrPepeAI, a meme token full of humor and community-driven spirit, announced its launch on Solana. Looking to make waves quickly, DrPepeAI chose the advanced crypto PR package from Blockchain-Ads—offering a 700M+ potential reach—to ensure maximum exposure. Within 24–48 hours, the press release was placed on top crypto and finance sites such as Cointelegraph Lite, Cryptopotato, Binance.com, and Benzinga, along with 150 total publications.
The Goal
DrPepeAI’s main objective was to showcase its official entry into the Solana network while harnessing meme culture to captivate both seasoned crypto investors and casual enthusiasts. By engaging the advanced PR package, DrPepeAI aimed to:
- Rapidly build credibility
- Tap into a broad, diverse audience
- Spark immediate interest among potential backers
The Strategy
- Tailored Messaging: DrPepeAI’s PR emphasized its fun, meme-centric theme while highlighting Solana’s speed and scalability, ensuring an intriguing story for media outlets.
- Fast-Track Distribution: Blockchain-Ads leveraged its extensive media network to secure slots on high-impact platforms like Cointelegraph Lite, Cryptopotato, Binance.com, and Benzinga.
- Comprehensive Coverage: With over 150 placements in total, DrPepeAI’s launch news spread through major crypto channels in a matter of days.
Results
- 75M+ Potential Reach: Widespread coverage on reputable platforms gave DrPepeAI instant visibility across target demographics.
- 150 Total Publications: Diverse outlets reinforced the meme coin's market presence and legitimacy within crypto communities.
- 24–48 Hour Turnaround: The rapid release perfectly aligned with DrPepeAI's meme-driven momentum and public enthusiasm.
Execution
- Targeted Solana token holders who were already active in the ecosystem and primed for opportunities.
- Leveraged meme culture appeal through gaming audiences to create viral engagement and community amplification.
- Premium publication placements built immediate credibility and trust among crypto-savvy investor audiences nationwide.
Insights & Learnings
DrPepeAI's successful launch demonstrates how strategic audience targeting combined with rapid PR execution drives results. By focusing on Token Hodlers: SOL and Mobile Gamers interested in Memes, massive reach was achieved. The targeted approach to Blockchain Gaming Users proved essential for breakthrough community-driven performance.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like


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