Uniswap - Saga
CASE STUDY
2.5亿+覆盖面 | Cointelegraph, BeInCrypto, CoinDesk | 150+出版物
2.5亿+
覆盖面
150+
总出版物数
24小时
执行时间
Company
Uniswap - Saga
Campaign Type
新闻发布
Industry
DeFi
Case Timeline
24小时
Strategy
战略性地使用了针对性媒体外展和引人注目的新闻稿,确保在包括CoinDesk和Cointelegraph在内的150多个顶级加密出版物中获得刊登,在发布后48小时内达到2.5亿+人群。
Saga与Uniswap合作宣布推出Saga主网。为了最大化可见性,他们使用了Blockchain-Ads公关中心——一个一站式分发平台,该平台在领先的加密出版物中获得了报道,如CoinDesk、Cointelegraph、BeInCrypto、Bitcoin News、Decrypt、Cryptopotato以及150多个额外媒体。在短短24-48小时内,此次活动就获得了2.5亿+的惊人覆盖面,将Saga主网启动稳固地定位在全球加密舞台上。
目标
主要目标很简单:让加密世界了解Saga在Uniswap上正式的主网启动。Saga团队需要在知名新闻媒体上进行快速、高影响力的宣传。通过利用Blockchain-Ads的广泛媒体网络,Saga旨在:
- 提高知名度和可信度
- 吸引广大的加密专业受众
- 接触新的潜在用户和投资者
策略
- 针向媒体外展:Saga团队使用Blockchain-Ads公关中心来识别最有影响力的加密和区块链新闻媒体,确保公告能够到达正确的受众。
- 引人注目的新闻稿:然后,他们制作了新闻稿,突出了Saga主网的独特卖点及其与Uniswap的集成,量身定制以激发记者的兴趣。
- 加速分发:利用平台的广泛集成,Saga的公告在24-48小时内上线,快速放大了在顶级出版物中的报道。
Results
- 2.5亿+覆盖面:凭借在Cointelegraph、CoinDesk及150多个其他出版物的曝光,此次活动获得了巨大的全球知名度。
- 顶级出版物:在CoinDesk和Cointelegraph上的报道验证了Saga在区块链社区中的合法性。
- 快速执行:此次活动在不到48小时内就启动运行,获得了重要的媒体关注——满足了Saga紧张的发布时间表。
Why It Worked
- 知名平台:在CoinDesk和Cointelegraph等专注加密货币的强势平台上亮相带来了即时的可信度和信任。
- 即时吸引力:广泛的覆盖面和快速分发从第一天就创造了话题,吸引了投资者和爱好者的注意力。
- 专业信息传递:新闻稿强调了关键细节——Uniswap集成、主网创新和价值主张——使记者能够轻松地以引人入胜的方式报道这个故事。
Conclusion
使用Blockchain-Ads公关中心,Saga的Uniswap主网发布获得了所需的知名度。在不到两天的时间里,关于Saga新主网的新闻渗透到顶级加密频道,触达了数亿潜在用户。结果证实,结构合理的新闻活动——针对正确的出版物并快速传递新闻——可以为新兴区块链项目带来巨大的知名度。
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