Supercell

Supercell Case Study

1,200,000

New Players Acquired

42%

Cost Reduction

34%

Day 30 Retention

$18.50

Average Revenue Per User

Company

Supercell

Industry

Gaming

Duration

60 days

Budget

$8,400,000

Objective

Leveraged gaming-specific audience targeting and behavioral optimization to drive high-quality mobile game installs with superior retention and cost efficiency.

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Campaign Overview

Supercell, the mobile gaming giant behind Clash of Clans and Clash Royale, sought to acquire high-quality players for their strategic mobile games while optimizing cost efficiency. With a $8.4M campaign budget over 60 days, the campaign targeted mobile gaming enthusiasts and strategy game players across global markets.

Strategy

The mobile-first acquisition strategy included:

Audience Targeting: Targeted Mobile gamers and Web3 gamers interested in Mobile Gaming and RPG & MMO to capture players invested in long-term progression mechanics.
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Retargeting Strategy: Implemented sequential messaging campaigns guiding prospects from initial gameplay demonstration through clan introduction to final installation conversion for sustained engagement.
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Ad Creative Strategy: Developed gameplay-focused content showcasing strategic depth, competitive elements, and clan-building features to differentiate from casual mobile gaming experiences.
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Campaign Optimization: Executed extensive A/B testing across demographic segments to maximize retention while emphasizing long-term progression and social gameplay benefits.

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Results

New Players Acquired: 1,200,000 verified mobile game installs
Average Revenue Per User: $18.50 per player lifetime value
Impressions: 89.4 million across gaming and mobile platforms
Click-Through Rate: 4.7% across mobile gaming campaigns

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Inactive-State

Active State

Execution

Gaming Audience Precision: Targeting active mobile gamers and strategy game enthusiasts ensured high-quality installs with strong retention, reducing churn by 28%
Creative Optimization: A/B testing gameplay footage and strategic elements against competitors resulted in 42% cost reduction while maintaining install quality
Retention-Focused Messaging: Emphasizing long-term progression mechanics and social features appealed to players seeking engaging, lasting mobile experiences

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Insights & Learnings

Supercell's mobile player acquisition campaign demonstrates the power of precision gaming audience targeting combined with cost optimization strategies. By focusing on high-intent mobile gamers and emphasizing engaging gameplay mechanics, Supercell achieved massive scale while significantly reducing acquisition costs—proving that established mobile gaming companies can maintain growth efficiency through advanced audience segmentation.

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