Cloudbet

Cloudbet needed to build brand recognition across 12 global markets simultaneously. To achieve this, they must reach crypto-active audiences in geos where mainstream advertising channels are restricted or unavailable. But they faced these challenges 

• Brand differentiation: The crypto-casino space is saturated with bonus-led messaging. Cloudbet needed to establish its rewards and product positioning without leading on a standard welcome offer.
• Multi-market complexity: Running a coherent brand campaign across 12 distinct markets required a platform capable of geo-level creative and audience control at scale.
• Audience quality: Reaching users already familiar with crypto mechanics, not general gambling audiences, was critical to building a sign-up base with long-term platform value.

Mainstream channels were unavailable across every primary market. Google and Meta restrict crypto-casino and sportsbook advertising in Canada, Thailand, the Philippines, Mexico, and Cloudbet's broader English-speaking geo targets. Blockchain-Ads provided the infrastructure to run a coordinated multi-market brand campaign from a single platform.

• Crypto-native publisher inventory: Campaigns reached audiences across 9,000+ crypto and iGaming sites, placing Cloudbet's brand inside the content environments its target users already inhabit.
• Sports audience targeting: BCA's audience segments covered crypto-active sports bettors in North America and Latin America, enabling the UFC and hockey-themed campaigns to reach users with verified interest in both crypto and sport.
• Geo-level creative control: Each market ran independent creatives and audience parameters, allowing Cloudbet to test market-specific messaging while maintaining a unified brand identity.
• Flux Campaign reach: Programmatic Flux Campaigns extended brand presence into Canada and high-growth markets with compliant, optimised delivery at scale.

在长达9个月的周期内，广告活动推动了每一项关键指标：

Blockchain-Ads之前 → Blockchain-Ads之后

• CPA（每个体育投注用户FTD）：~$350 → $169
• CTR：0.10% → 0.25%
•  点击 → FTD：0.60% → 1.45%
•   90天ROAS：1.1x → 2.3x

通过Blockchain-Ads获取的体育投注用户群体，30天投注频率比品牌混合基准高出34%，AOV高出22%。

Cloudbet的混合付费CPA降至$200以下。节省的费用被重新投入到高质量内容制作和此前无法资助的品牌营销层。

Phase 1 — 学习期（第1个月）

目标：找出哪些鑉包用户分众和赛事背景内容能带来最强的充尔行为。

• 测试的五个用户分众：稳定币重度用户、CEX充尔者、体育投注相似路人（基于Cloudbet CRM）、DeFi交易者和NFT收藏者（对照组）。
• 八种内容定制方案—分为现场投注紧迫感内容和欢迎奖金内容
• 地理焦点：西欧 (50%)、LATAM (25%)、加拿大 + APAC (25%)

发现：

• Cloudbet CRM种子相似路人分众的转化率是NFT对照组的3.1倍。该分众成为Phase 2的主要分众。
• 稳定币重度用户带来了每个FTD最高的AOV；CEX充少者带来了最高的流量。
• “赔率正在实时变动”内容在FTD转化率上超过“100%奖金”内容‖38%。

Phase 2 — 考虑期（第2–3个月）

目标：将预算集中于胜出分众，并优化内容制作。

行动：

• 75%的预算重新分配至相似路人 + CEX充少者分众。
• 内容制作周期缩短至每周；前3个赛种新增竖屏视频。
• 重建漏斗：针对已连接鑉包用户，用鑉包识别欢迎页面替换旧有邮件优先流程，将第一步流失率降低~31%。

效果提升：

• CTR从0.18%提升至0.27%。
• CPC从$3.10压缩至$2.34。
• Click-to-FTD转化率从0.92%上升至1.43%。

Phase 3 — 获取 + 再定向（第4–9个月）

目标：在赛事日历高峰期扩大规模，并通过再定向巩固用户留存。

行动：

• 日常投入相比学习期基准提升至3.6x。
• 基于鑉包和行为的再定向—针对未下注就浏览的已连接鑉包，以及5天内未充尔的注册用户。
• 在UEFA、NFL Sunday和UFC PPV窗口期间开启事件出价。
•  运营区域拓展至阿根廷、巴西、越南—三地均在21天内达到团队的CPA门槛。

结果：

• 稳定状态CPA稳定在$169。
• 再定向用户群体的转化率是冷流群体的2.6倍。
• 共达到39.2M+次展示。

Cloudbet's challenger positioning launched with the "Not another 450x bonus" creative, leading on zero-wagering cashback as a direct contrast to standard bonus mechanics. Sports-themed campaigns ran in parallel, with UFC and hockey creatives targeting crypto-active sports audiences in Mexico and Canada respectively. The Philippines and Thailand scaled via display after showing strong engagement in Phase 1. A Flux Campaign ran performance max delivery against the highest-converting Canadian segments, and CTR began climbing as the creative and geo mix tightened.

Retargeting sequences ran against users who had engaged with Phase 1 and Phase 2 creatives but had not signed up, using welcome package and rewards messaging to close intent. The "Everything in one app" creative consolidated Cloudbet's casino, live dealer, and sportsbook offering into a single product message and became the highest-converting campaign of the phase. March Madness and April football campaigns extended the sports-betting angle into seasonal moments across Canada and Mexico. CTR reached 0.21% blended across all formats and markets.