Cloudbet

Cloudbet needed to build brand recognition across 12 global markets simultaneously. To achieve this, they must reach crypto-active audiences in geos where mainstream advertising channels are restricted or unavailable. But they faced these challenges 

• Brand differentiation: The crypto-casino space is saturated with bonus-led messaging. Cloudbet needed to establish its rewards and product positioning without leading on a standard welcome offer.
• Multi-market complexity: Running a coherent brand campaign across 12 distinct markets required a platform capable of geo-level creative and audience control at scale.
• Audience quality: Reaching users already familiar with crypto mechanics, not general gambling audiences, was critical to building a sign-up base with long-term platform value.

Mainstream channels were unavailable across every primary market. Google and Meta restrict crypto-casino and sportsbook advertising in Canada, Thailand, the Philippines, Mexico, and Cloudbet's broader English-speaking geo targets. Blockchain-Ads provided the infrastructure to run a coordinated multi-market brand campaign from a single platform.

• Crypto-native publisher inventory: Campaigns reached audiences across 9,000+ crypto and iGaming sites, placing Cloudbet's brand inside the content environments its target users already inhabit.
• Sports audience targeting: BCA's audience segments covered crypto-active sports bettors in North America and Latin America, enabling the UFC and hockey-themed campaigns to reach users with verified interest in both crypto and sport.
• Geo-level creative control: Each market ran independent creatives and audience parameters, allowing Cloudbet to test market-specific messaging while maintaining a unified brand identity.
• Flux Campaign reach: Programmatic Flux Campaigns extended brand presence into Canada and high-growth markets with compliant, optimised delivery at scale.

• Impressions: 36M+ delivered across 12 markets over 12 months.
• CTR improved by 133%, from 0.09% in Phase 1 to 0.21% blended by campaign end.
• CPA reduced by 65%, from $310 to $107.96 as geo and creative optimisation compounded across phases.
• 2,000 sign-ups delivered across the campaign period.
• CPC: $2.85 across 75,858 clicks.

The objective was geo discovery and brand recall seeding across a broad market footprint. Minimal-copy display creatives ran across Thailand, Canada, Philippines, Mexico, Poland, Hungary, and Vietnam, using the Cloudbet brand mark against dark navy backgrounds with simple "Play now" and "Claim now" CTAs. Daily Drops campaigns ran geo-by-geo to identify which markets responded to consistent brand exposure. No conversion pressure was applied at this stage. CTR averaged 0.09% across the initial geo set.

Cloudbet's challenger positioning launched with the "Not another 450x bonus" creative, leading on zero-wagering cashback as a direct contrast to standard bonus mechanics. Sports-themed campaigns ran in parallel, with UFC and hockey creatives targeting crypto-active sports audiences in Mexico and Canada respectively. The Philippines and Thailand scaled via display after showing strong engagement in Phase 1. A Flux Campaign ran performance max delivery against the highest-converting Canadian segments, and CTR began climbing as the creative and geo mix tightened.

Retargeting sequences ran against users who had engaged with Phase 1 and Phase 2 creatives but had not signed up, using welcome package and rewards messaging to close intent. The "Everything in one app" creative consolidated Cloudbet's casino, live dealer, and sportsbook offering into a single product message and became the highest-converting campaign of the phase. March Madness and April football campaigns extended the sports-betting angle into seasonal moments across Canada and Mexico. CTR reached 0.21% blended across all formats and markets.