Our policies ensure campaigns run safely, legally, and effectively across the Blockchain-Ads network. They are designed to protect advertisers, publishers, and users while allowing flexibility for innovative campaigns.
Documents may be requested at discretion of Blockchain-Ads Compliance Officer.
For any questions: contact@blockchain-ads.com
Overview
Principles
- Ads must be accurate and transparent.
- All campaigns must comply with laws in the regions they target.
- Restricted products must never be aimed at minors.
- Privacy and user consent must be respected.
- Blockchain-Ads may pause or reject campaigns that pose legal, reputational, or safety risks.
Review & Approval
- Submit campaign.
- Automated compliance checks.
- Manual review if needed.
- Approved, or returned with requested edits.
If Paused
We’ll provide a short list of required changes. Fix and resubmit. Repeated violations may lead to suspension.
Creative & Landing Page Standards
Creatives must
- Match the product or service offered on the landing page.
- Avoid misleading claims or exaggerated promises.
- Include age restrictions when relevant.
- Stay free of offensive, unsafe, or harmful content.
Landing pages must
- Load quickly and be mobile-friendly.
- Show pricing, terms, and eligibility clearly.
- Include disclaimers where required.
- Avoid forced downloads, malware, or deceptive redirects.
Targeting
Allowed
- Contextual, behavioral, and interest-based targeting.
- First-party audience lists with user consent.
- Geo-targeting in regions where your product is legally eligible.
Not Allowed
- Targeting minors for restricted or sensitive categories.
- Using sensitive personal attributes without consent.
- Running campaigns in regions where your offer is prohibited.
Tracking & Privacy
We provide
- Pixel and server-side tracking.
- Transparent and verifiable reporting.
- Privacy-friendly audience building.
You must
- Maintain a clear privacy policy on your website.
- Respect user opt-outs and regional data laws.
- Provide accurate tracking and postback events.
iGaming Policy
Allowed
- Licensed casinos, sportsbooks, fantasy leagues, lotteries, affiliates, and comparison sites.
- Campaigns in permitted jurisdictions with strong geo-fencing.
- Responsible-gaming messaging and age-restricted targeting.
Not Allowed
- Targeting minors.
- Promoting unlicensed or illegal gambling.
- “Risk-free” or “guaranteed win” language.
Landing Page Must Include
- Age notice.
- Responsible-gaming information.
- Clear bonus and promotion terms.
Documents
Licenses or affiliate authorization may be requested at discretion of Blockchain-Ads Compliance Officer.
Blockchain & Crypto Policy
Allowed
- Exchanges, wallets, custody solutions, analytics tools, protocols, and NFT marketplaces.
- Token projects, DeFi platforms, and related services with risk disclosures.
Not Allowed
- Ads promising guaranteed returns or “risk-free” profits.
- Projects without clear ownership or disclosures.
- Campaigns targeting jurisdictions where crypto ads are restricted.
Landing Page Must Include
- Clear explanation of product and risks.
- Transparent fees and eligibility by region.
- Risk disclosures for staking, yield, or investment products.
Documents
Licenses, registrations, or compliance statements may be requested at discretion of Blockchain-Ads Compliance Officer.
Regulated Industries Policy
Covers: Alcohol, Tobacco & Nicotine, CBD & Cannabis, Financial Services, Healthcare & Medicines, Political & Issue Ads, Supplements & Sensitive Health.
Baseline Rules
- Age-gating where required.
- No minors targeted.
- Required disclaimers on landing pages.
- Strict geo-fencing to allowed regions only.
Documents
Proof of eligibility may be requested at discretion of Blockchain-Ads Compliance Officer.
Alcohol
Allowed with age-gates and “drink responsibly” messaging.
Not allowed: underage targeting, unsafe or excessive consumption.
Tobacco & Nicotine
Allowed only where legal, with health warnings and strict age-gates.
Not allowed: youth-appeal branding, “healthier than” or cessation claims without certification.
CBD & Cannabis
Allowed in jurisdictions where legal, with proper THC labeling, disclaimers, and age-gates.
Not allowed: cross-border promotion into restricted regions, medical cure claims without authorization.
Financial Services
Allowed: banks, payments, insurance, licensed brokerage, compliant lending.
Not allowed: predatory loans, hidden fees, “instant approval” or “guaranteed return” claims.
Healthcare & Medicines
Allowed: hospitals, clinics, wellness services, approved medicines, licensed telehealth.
Not allowed: illegal prescriptions, unsafe remedies, unsubstantiated cure claims.
Political & Issues
Allowed: campaigns for parties, candidates, or issues where legal.
Must include “paid for by” disclosures.
Micro-targeting may be restricted in sensitive periods.
Supplements & Health
Allowed: general supplements with realistic claims.
Not allowed: miracle cures, prescription-like claims without approval.
Adult & Mature Content Policy
Allowed
- Adult campaigns in jurisdictions that permit them.
- Strong age-gating and clear disclosure of pricing and rules.
Not Allowed
- Minors, non-consent, violence, or illegal content.
- Misleading “free cam” offers or hidden fees.
- Exploitative or abusive creative.
Documents
Placement eligibility or compliance confirmations may be requested at discretion of Blockchain-Ads Compliance Officer.
Prohibited Content
- Hate, harassment, or incitement to violence.
- Illegal products or services.
- Malware, cloaking, or deceptive redirects.
- Counterfeit or pirated goods.
- Weapons or arms trafficking.
- Child sexual abuse material (zero tolerance).
Enforcement
Blockchain-Ads may:
- Reject or pause creatives, placements, or campaigns.
- Restrict targeting or block certain inventory.
- Suspend accounts for repeated or severe violations.
Appeals
Reply to our compliance notice with your fixes. We’ll re-review quickly.
