Campaign setup follows the same process on Blockchain-Ads (see Article 1), but can be adapted for specific industries by tailoring objectives, targeting, and monitoring to available data and compliance needs.
Steps for Industry-Specific Adaptation
Customize your setup:
- Review your industry in Get Started Article 5 for supported verticals and capabilities.
- Define objective aligned with vertical goals (e.g., sales/deposits for revenue-focused).
- Set up pixel for industry events (e.g., transactions).
- Choose format suitable for audience (e.g., video for awareness).
- Adjust budget pacing for vertical patterns (e.g., higher daily for peak seasons).
- Select targeting based on available signals (e.g., behavioral for interactions).
- Upload compliant assets (e.g., age-gated for certain verticals).
- Monitor with vertical benchmarks in HUB reports.
Best Practices: Use pre-built segments for quick starts in your vertical; stack custom audiences with interest graphs for precision; ensure assets/targeting comply with regulations (e.g., no unsubstantiated claims); test adaptations in small campaigns; review HUB insights for vertical trends.
Troubleshooting: Targeting limited for your vertical? Use custom from pixel data. Compliance issue? Review policies and resubmit. Performance not matching benchmarks? Adjust objective or format.
Table: Vertical Adaptation Examples
FAQs
- How to adapt for finance? Use transaction volume in targeting and sales objective for deposits.
- Gaming specific? Sign-ups objective with engagement segments for app installs.
- AI/SaaS? Website traffic objective with intent scoring for tool demos.
- Traditional Finance? Brand awareness with financial searches for lead gen.
- iGaming? Sales/deposits with geo-gated targeting for registrations.
- Crypto CEX/DEX/DeFi? Custom cohorts for wallet interactions and staking promotions.
- Infrastructure? Sign-ups for SDK/API with developer behaviors.
- Adult? Retargeting with on-site interest and age/GEO gating.
- Impact on compliance? Adaptations like gating ensure regulations are met without extra review delays.
