Testing Multiple Audience Segments

Testing segments helps find the best audiences—start broad, gather data, refine. For new buyers, it's like trying different baits when fishing: test a few, see what bites, focus on winners.

Steps to Test Segments

Set up testing in minutes:

1. Create a campaign with automated targeting for a baseline.
2. Duplicate the campaign and switch to manual; add 3-5 segments (e.g., DeFi Users vs. Finance Enthusiasts).
3. Run both versions for 3-5 days with equal budgets.
4. Compare results in HUB reports (e.g., CTR, conversions per segment).
5. Pause low-performers and scale high ones (e.g., if DeFi converts 2x better).
6. Repeat with new segment variations to refine further.

Best Practices: Test 3-5 segments at once for efficiency; use pre-built segments first for quick starts; allocate $360+ daily per test to gather data; track events like conversions for accuracy; start with HUB estimates to pick promising segments.

Troubleshooting: No differences in results? Increase test duration or sample size. Low data volume? Broaden segments or increase budget. Segments not delivering? Check estimates and ensure campaign is active.

Table: Testing Process

FAQs

• How many segments to test? 3-5 to start for manageable comparisons.
• Test duration? 3-5 days or until 50+ conversions per segment.
• What data is needed? Pixel events like conversions for accurate results.
• Does the algorithm help? Yes, it auto-optimizes within the test campaigns.
• Cost for testing? Plan budget for multiple parallel runs.
• Integrating with other targeting? Combine tested segments with GEO or device filters for refinement.