Web3 Advertising

Blockchain-Ads Review: How to Target Crypto Users through Ads

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There’s this popular Web3 belief that if you build the technology, the users will come. 

But, in reality, things don’t work that way. You’ll need to put your project in front of the right audience if you even want to stand a chance of increasing your token sales or doubling your revenue.

This is where platforms like Blockchain-Ads come in. Like other Web3-focused Ad Networks, this platform allows you to find the crypto audience to buy your NFTs or use your DeFi platform. 

But it doesn’t just stop there. Blockchain-Ads goes deeper in audience targeting, allowing you to find only the most relevant types of users ready to take action.

So, how does it work, and is it better than other crypto ad networks like Cointraffic and the like?

Let’s dive deeper into this Blockchain-Ads review to uncover its perks, services, and more.

What Is Blockchain-Ads?

Blockchain-Ads is a Web3-based crypto ad network that allows you to launch targeted campaigns to a vast audience of Web3 users. It is unique because it goes beyond the generic website visitor targeting found in similar services. Instead, it helps you find the right audience by targeting their wallets. 

Blockchain-Ads can display your ads in front of over 11 million wallet holders across a staggering 9,000+ websites and apps. The best part is that Blockchain-Ads ensures expansive visibility for its clients without compromising on security and anonymity.

Types of Ads You Can Run on Blockchain-Ads

When it comes to running ads on Blockchain-Ads, the opportunities are endless. You can target and reach diverse audiences within the Web3 ecosystem using this platform. Here are some of the niches you can promote with Blockchain-Ads:

Why Use Blockchain-Ads to Market Your Project?

If you spend your money on marketing, you’ll surely want to know the benefits for you and your project.

Read more: Blockchain-Ads for Web3 Marketing Campaigns: A Detailed Overview

Let’s dive into some of the benefits of crypto targeting using Blockchain-Ads:

Measurable results and ROI

What’s the point of running a campaign if you don’t know what to expect from your marketing efforts? With Blockchain-Ads, you get real-time stats on your campaign’s performance, taking the guesswork out of the equation. 

And you know what’s better? You can expect an ROI of up to 6X your marketing budget on average. Of course, a number of factors play a role in your overall return on investments. However, the current metrics from over 200+ token campaigns in 2023 show huge possibilities for project growth.

Statistics on the reach and demographics

Besides getting measurable ROI, you also have the luxury of targeting whoever and however you want. With Blockchain-Ads, you can filter who sees your ad by interest, geographical location, and other demographics—the usual stuff. This allows you to tailor your campaigns more effectively, ensuring your message reaches only the right people.

Targeting based on their Web3 demographics

If you think geo-targeting and others are the main thing, wait until you see how Blockchain-Ads takes things up a notch. 

Have you ever wondered if you could target someone who uses MetaMask or a user who has over $100K worth of ETH in their wallets? With Blockchain-Ads, you can target users based on their Web3 behavior, thanks to its innovative Web3 Cookie tech.

Here’s an example of how this works:

Criteria

Traditional Audience Demographic

Amplified with Blockchain-Ads’ Web3 Targeting Criteria

Age

25-35 years

25-35 years

Gender

Male

Male

Location

Urban areas in Antarctica

Urban areas in Antarctica

Interests

Technology, finance, investments

Technology, finance, investments, DeFi, cryptocurrency

Online Behavior

Tech news, financial blogs

DeFi platforms, blockchain news, crypto forums, NFT marketplaces

Devices

Smartphones, laptops

Smartphones and laptops with crypto wallets (e.g., MetaMask, Trust Wallet)

Wallet Activity

N/A

Used specific wallets recently.

Blockchain Activity

N/A

Interacted with specific blockchains recently

Token Holdings

N/A

Holds Ethereum and 2+ ERC-20 tokens

Transaction History

N/A

Previously participated in a token presale or ICO

NFT Interactions

N/A

Owns/bid on NFTs on platforms like OpenSea or Rarible

With this, you can enhance the relevance of your campaigns by leveraging Blockchain-Ads’ unique Web3 behavior and demographic targeting.

Web3 Cookie Explained

The Web3 Cookie tech is the brain behind Blockchain-Ads powerful targeting features. Think of it as a tool that helps understand what blockchain users like and do. This includes things like which dApps they use or which digital wallets they prefer.

Now, you might be wondering if this technology is invasive or if you’ll be infringing on some privacy laws—the good news is that it is completely privacy-compliant. The Web3 cookie uses the zero-knowledge proof blockchain, Partisia, to ensure that all users’ data is encrypted and anonymous.

Basically, you can see it like watching a crowd from a distance but not recognizing individual faces. This means users can chill and explore the decentralized web with their privacy intact, and project founders can get the scoop they need to show better ads.

Read more about how the Web3 Cookie tech works

Pros and Cons of Blockchain-Ads

We’ve covered the benefits of using Blockchain-Ads to run your project’s marketing. Let’s take a look at its pros and potential deal breakers.

Pros of Blockchain-Ads

1. Expansive reach and user acquisition: You can sum up Blockchain-Ads into two words: numbers and relevance. With Blockchain-Ads, you can rest assured that your project will be seen by over 11 million wallet holders across 9,000+ platforms, ensuring you attract only users genuinely interested in your offerings.

2. Boosting dApp engagement: Have a decentralized app or platform? You can double its downloads and sign-ups through Blockchain-Ads. By targeting users already engaged in the Web3 ecosystem, you're tapping into an audience that values and understands what you’re bringing to the market.

3. Token Launches and Growth: Blockchain-Ads ensures your digital currency gets the spotlight, from public token launches to exclusive pre-sales. Its enhanced audience targeting dashboard ensures you only target potential investors and crypto enthusiasts. This increases your chances of a successful launch and attracts more token holders.

4. Ecosystem and Community Growth: Every project thrives on a robust ecosystem and a dedicated community. Blockchain-Ads plays a pivotal role in connecting you with individuals and entities that resonate with your project's goals. This ensures a vibrant ecosystem and fosters a strong, engaged community behind your project.

Cons of Blockchain-Ads

While Blockchain-Ads offers many benefits, like any platform, it may have potential cons or dealbreakers.

1. Learning Curve: Every powerful tool comes with a bit of a learning curve, and Blockchain-Ads is no exception. If you're using the platform for the first time, there might be some initial steps to familiarize yourself with its features. But once you get the hang of it, your only limitation will be your budget.

2. Minimum Ad Spend: Blockchain-Ads has a minimum ad budget of $10k. While this might seem steep for some, especially smaller projects, it's essential to view it as an investment. Given the platform's reach and targeting capabilities, this budget ensures that your campaigns have the breadth and depth to truly resonate with the right audience. It's about quality and ensuring your project gets the visibility and engagement it deserves.

How to Target Crypto Users on Blockchain-Ads

Now, let’s walk you through how to target crypto users using the Blockchain-Ads dashboard.

Setting Up a Campaign: Step-by-step guide

  1. Login to the Platform: Authenticate using your wallet address or email.
  2. Navigate to the Dashboard: Once logged in, you'll be directed to the main dashboard that displays an overview of all your campaigns.
  3. Initiate a New Campaign: Click on the "Create New Campaign" button or similar option available on the dashboard.
  4. Choose Targeting Options: Utilize both standard and Web2 targeting capabilities. Then, target users using their Web3 behavior, such as their wallets and the specific chains they interact with.
  5. Upload Display Ads: Select the "Upload Ad" option. Then, choose the appropriate size for your display ad based on where you want it to appear. You can save multiple ad sets for different targeting options.
  6. Set Your Budget: Determine a daily or overall budget for your campaign. Input the amount and ensure you have sufficient funds in your wallet to run it.
  7. Review & Launch: Once all details are set, review your campaign settings. Click the "Launch Campaign" button to activate your campaign.

Now, it's likely that you wouldn’t have the time to set up your campaign or test what works. Not to worry, the Blockchain-Ads media buying team is currently in charge of the entire process. 

They even go a step further to help you create the right ad graphics that will most likely boost signups on your DEX. So you can get back to growing your project while they help you reach your goal of getting more dApp downloads or marketplace users.

Tools available for measuring campaign success

When it comes to measuring your ROI, the platform offers a comprehensive dashboard that gives you a simple overview of your campaign’s performance. You’ll be able to tell the sources of all your users as well as what channels are generating the most ROI. 

Some of the key metrics you’ll find on the dashboard include:

  • Conversions
  • Wallet connections
  • Transactions
  • Clicks
  • Top countries
  • The biggest changes in your ad sets

You’ll also see your daily budget spend and can compare all the metrics’ growth based on days, weeks, or months.

The best part about its analytics dashboard is that you can quickly tell what’s working for your project and focus all your budget there. So, if your goal is to increase your marketplace transactions, you can easily track the effectiveness of your ads in driving those specific transactions. 

If you notice that a particular ad or campaign is significantly boosting marketplace interactions, you can allocate more of your budget to that strategy. In this way, you can rest assured that your project will produce the desired results while efficiently using your ad budget.

Blockchain-Ads vs. Alternatives

Feature/Aspect

Blockchain-Ads

Cointraffic

Bitmedia

Overall Performance Rating

9/10 (Advanced targeting and vast reach suggest high performance).

3.5/10 (Established global network with a strong track record).

6/10 (Long-standing reputation and focus on high-performing ad formats).

Targeting Capabilities

Web3 targeting with Web3 Cookie tech.

General targeting based on site content and audience.

General targeting with a focus on the crypto audience.

Reach

Over 11 million wallet holders across 9,000+ publishers

Partnerships with over 400 platforms

Vast crypto-related audience

Analytics and ROI

Real-time stats with an average ROI of 6X the marketing budget.

Clicks and impressions

Clicks and impressions

Pricing

Now, let’s cover what you’ll be looking to spend when you use the Blockchain-Ads platform to target crypto users for your project. 

Performance-Based Pricing: A performance-driven approach is at the heart of Blockchain-Ads' pricing model. This means that you are investing in more than just advertising space. Whether it is clicks, conversions, or some other metric, your advertising spending is directly tied to actual results.

Minimum Investment: To maintain the quality and effectiveness of campaigns, Blockchain-Ads has set a minimum threshold of $10,000 for ad campaigns. This ensures the platform can deliver on its promise of extensive reach and high performance, even for the smallest campaigns.

Budget and Reach Correlation: The philosophy here is simple: the larger your budget, the broader your reach. A heftier campaign budget doesn't just translate to more ad impressions; it also potentially amplifies your return on investment (ROI). This scalable approach ensures that bigger campaigns get the visibility and engagement they deserve.

Case Studies

Almost everything you need to know about targeting crypto users with Blockchain-Ads has been covered. Now, let’s see if it has actually lived up to its hype.

Here are some projects that have used Blockchain-Ads for marketing:

Project/Platform

Category

Achievement/Performance

Sommelier Finance

DeFi Protocol

From $1.2M to $9.7M in liquidity

Paras Marketplace

NFT Marketplace

$5M Monthly NFT Sales

Palmswap

DeFi Protocol

$2M Raised

Space Metaverse

Metaverse

+100K New Users, +11K Mints

BOMB

Algocoin

+200% Holders

Rubic Finance

Cross-chain Swap Protocol

+300% Market Cap

Conclusion

When it comes to marketing, every dollar counts because it determines how far your project will travel. As such, you must choose the right crypto ad network that can help you achieve your desired ROI. Not only does Blockchain-Ads offer targeted campaigns to reach the right audience, but it also provides measurable results, ensuring transparency and effectiveness. 

Whether you're launching a new token, promoting a DeFi platform, or showcasing an NFT marketplace, Blockchain-Ads tailors its strategies to meet your specific needs. So don’t throw your budget into the digital void and hope for the best. Partner with Blockchain-Ads and get tangible results for every campaign. 

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Ekokotu Emmanuel Eguono

Mass growth with Blockchain Ads.

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"We are running more than 45 campaigns for 10 different projects. The BCA team is outperforming anything else we have seen. Reminds me on Facebook Ads in 2014. WILD. We're able to scale our campaigns massively. Increase number of token holders, sales, increase volume, acquire high value traders."
Adam Jordan - CEO at Social Kick - photo in FAQ page
Adam Jordan
CEO - Social Kick Marketing Agency