Cointelegraph Formula Review: How it Compares to Blockchain-Ads

Cointelegraph is one of the most respected publications in the crypto space. What you may not know is that Cointelegraph also supports advertising across its properties including its main website, newsletter, social media handles, and YouTube channel.

As a crypto advertiser, you'd like to know how effective Cointelegraph Formula is for crypto advertising.

In this comprehensive Cointelegraph review, we'll break down the platform from features to ad formats to traffic quality. We also compare it to Blockchain-ads to see how well it performs compared to other crypto ad networks.

What is Cointelegraph Formula?

Cointelegraph Formula is the ad network arm of the massive crypto publisher established in 2013. As the publisher's ad network division, Cointelegraph Formula aims to help brands increase their awareness, build strong communities, gain new customers, and strengthen media presence in the blockchain and cryptocurrency space.

Cointelegraph offers an array of advertising solutions tailored for the crypto market:

• Contextual ads (banners, pop-ups, etc.)
• Native content and sponsored articles
• Press releases
• Video advertising
• Newsletter sponsorships
• Social media promotions

Cointelegraph supports various formats for different marketing goals:

• Advertorials
• Use case articles
• Interviews
• Thought leader pieces
• AMA live streams
• Animated explainer videos

Currently, Cointelegraph has over 8 million individual readers per month across 190+ countries. They also record impressive 23 million page views per month plus 3 million social media subscribers.

How does Cointelegraph compare to Blockchain-ads?

Cointelegraph Formula is a newer name in the crypto advertising space, and this one hasn't gained as much traction. However, Blockchain-ads has become a strong competitor with its unique approach to Web3 advertising.

Blockchain-ads is a cutting-edge Web3-based ad network that uses blockchain technology to provide targeted advertising solutions. The platform connects advertisers with a vast audience of Web3 users across 9,000+ websites and apps, delivering an impressive 1 billion ad impressions daily.

Quick Cointelegraph vs Blockchain-ads H2H:

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Which platform offers better value?

Advertisers can gain substantial value from Cointelegraph, but Blockchain-ads's performance-based model and advanced targeting tools have delivered tremendous ROI for many clients on their ad spend.

For example, Binance APAC achieved a 19.8x return on ad spend using Blockchain-ads, acquiring 4,600 new traders on $25,000 in ad spend. You can find much more case studies on campaigns for Coinbase, OKX, and Compound on Blockchain-ads.

What are the pros and cons of using Cointelegraph?

When evaluating Cointelegraph Formula as an advertising platform, it's important to understand both its strengths and limitations to make informed marketing decisions.

Pros of Cointelegraph for Crypto Advertisers

Cointelegraph offers several distinct advantages that make it an attractive option for crypto advertisers:

• Large audience reach with over 12.5 million monthly readers interested in crypto
• Well-known and trusted name in the cryptocurrency industry
• Offers many different types of ads, including articles, videos, and social media posts
• Content available in 11 languages, helping to reach people around the world
• Provides additional services like PR and content creation

Cons of Cointelegraph for Crypto Advertisers

Cointelegraph's limitations include:

• Limited ability to target specific crypto users compared to specialized ad networks
• No self-service platform yet, making it harder to understand the process
• Mainly reaches people who already read Cointelegraph, not a broader crypto audience

Is Blockchain-ads a better alternative to Cointelegraph?

Blockchain-ads offers several unique features that differentiate it from Cointelegraph:

• Blockchain-based ad verification and tracking
• Advanced targeting using on-chain data
• AI-assisted campaign creation
• Additional marketing tactics integrated like press releases that includes Cointelegraph

In terms of performance, Blockchain-ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.

How to advertise on Cointelegraph ad network

Getting started with advertising on Cointelegraph Formula involves a straightforward process that can be completed in just a few steps.

1. Contact the sales team: Send an email to advertise@cointelegraph.com to express your interest in advertising.
2. Discuss your needs: A representative from Cointelegraph Advertise will likely reach out to you to discuss your advertising goals, target audience, and budget.
3. Choose your ad format: Cointelegraph offers various ad formats, including display ads, sponsored articles, press releases, video ads, and social media promotions. Choose the ones that best fit your campaign goals.
4. Develop your content: If you choose sponsored content or articles, you can work with Cointelegraph's content creation team to develop your message.
5. Review and approve: Once your ad or content is ready, you'll have a chance to review and approve it before it's published.
6. Launch your campaign: After approval, Cointelegraph will schedule and launch your advertising campaign.

Remember that Cointelegraph positions itself as a full-service strategic PR and social media agency, so they can likely help with various aspects of your campaign beyond just ad placement.

The process may be customized to your specific needs, and the Cointelegraph team should guide you through each step.

How does advertising on Blockchain-ads compare?

Blockchain-ads offers a better advertising process compared to Cointelegraph as ads get approved super fast. The platform offers various ways to create your ads, including:

• Manual ad creation (self-service)
• AI-assisted ad creation
• Press release distribution on top publishers including Cointelegraph

You can also get a dedicated team to create your ads.

Blockchain-ads also offers the advanced targeting options discussed earlier, which includes on-chain behavioral targeting that you won't find on Cointelegraph.

Conclusion

While Cointelegraph remains a solid choice for many crypto advertisers, particularly those new to the space, Blockchain-ads offers innovative features that can deliver superior results for more advanced marketers.

For advertisers looking for a proven platform with broad reach in the crypto space, Blockchain-ads is a better choice than Cointelegraph.

More ad network reviews:

• Cointraffic Review