DexWin Case Study
Campaign Overview
DexWin is the first licensed decentralized crypto betting platform, offering an immersive and fast online betting experience with cryptocurrency. They aimed to increase brand visibility and drive traffic to the platform through targeted advertising. DexWin's campaign focused on user acquisition in the gambling niche with a $30,000 budget over 30 days. The strategy included:
Strategy
To achieve this, DexWin utilized the Blockchain-Ads platform to reach their desired audience effectively using this strategy:
- Audience Targeting: Targeted Sports Bettors and Casino Players interested in Personal Finance, combined with DeFi Protocol Users who understand crypto transactions and value propositions.
- Platform Integration: Leveraged seamless wallet connectivity across multiple chains, including Polygon, Solana, Arbitrum, and Avalanche, for optimal user experience.
- Performance Optimization: Implemented conversion tracking and retargeting to maximize deposit rates and player lifetime value.
- Cross-Chain Strategy: Focused on users actively transacting across multiple blockchain ecosystems to ensure technical familiarity.
Results
- Number of Players Acquired: 2,210
- First Time Deposit Amount: $83,800
- Impressions: 2,703,221
- Clicks: 13,010
Execution
- Strategic Audience Selection: Sports Bettors and Casino Players provided proven engagement with gambling platforms.
- Financial Behavior Targeting: DeFi Protocol Users demonstrated comfort with crypto transactions and deposits.
- Seamless User Experience: Multi-chain wallet integration reduced friction for crypto-savvy target audience.
Insights & Learnings
DexWin's strategic targeting of Sports Bettors and DeFi Protocol Users drove exceptional conversion rates. The campaign's focus on financially-engaged crypto users resulted in high-value player acquisition success. Blockchain-Ads' precision targeting capabilities enabled DexWin to achieve strong ROI and sustainable growth.
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Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like
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