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Srijan Sharma
Srijan Sharma

Srijan Sharma

Contributing Writer
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Srijan Sharma is a B2B writer specialising in SaaS, FinTech, MarTech, and data integration.

Experience
4+ years
Location
Kolkata, India
Highlights
Writes about
Prediction Markets

About

Srijan Sharma is a B2B writer with over four years of experience creating content for B2B SaaS companies. His work focuses on making complex products and industry topics easier to understand, particularly across user acquisition, data integration, fintech, and product-led growth.

Articles by
Srijan Sharma

Programmatic
October 13, 2026

Behavioral Targeting: How It Works, Examples, and How to Build an Audience

Learn how behavioral targeting turns user actions into audience segments, which signals show real intent, and how to build an audience step by step.
Programmatic
October 8, 2026

How to Reach Paying Customers With Programmatic Media Buying

Turn programmatic ad spend into paying customers with data-backed targeting strategies, smarter inventory selection, and effective campaign optimization.
Programmatic
September 30, 2026

How to Calculate Customer Acquisition Cost and Set Your Target CPA

Learn how to calculate customer acquisition cost, choose the right customer event, set your target CPA, and compare acquisition costs with customer value.
Prediction Markets
September 25, 2026

Measuring Prediction Market Campaigns: Attribution, Tracking, and Reporting

See how prediction market attribution connects ads to conversions, where tracking gaps happen, and how to build a reliable measurement framework.
Prediction Markets
September 11, 2026

What Are Prediction Markets? How the Industry Works

Learn what prediction markets are, how they work, who the key players are, and how platforms make money and acquire traders.
Finance
March 18, 2025

Google Ads Financial Services Policy and How to Get Verified

Google Ads financial services policy requirements, including product restrictions, forex and CFD rules, country-specific verification, and G2 approval.

Reviewed by
Srijan Sharma

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