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Emmanuella Oluwafemi

Current position

Contributing Writer

Articles by
Emmanuella Oluwafemi

Criteo vs Google Ads: Comparison, Use Cases, and Best Alternatives

Criteo vs Google Ads compared—retargeting focus vs full-funnel reach. See which platform delivers better ROI for your campaign goals and industry needs.

StackAdapt vs The Trade Desk: Which Programmatic Platform Is Right for You?

Compare StackAdapt vs The Trade Desk to find your ideal programmatic advertising platform.

Retargeting Advertising: How It Works, Types, Strategy & Performance

Learn how retargeting advertising works, the types, and how to build a strategy that brings back lost visitors and improves conversion rates across campaigns.

Taboola vs Outbrain: Which Native Advertising Platform Should You Use?

Compare Taboola and Outbrain across ad formats, targeting, reach, and pricing to find the best native advertising platform for your campaigns.

Native Ads vs Display Ads: Which Format Delivers Better Results?

Native ads vs display ads compared, understand the key differences and which format delivers better engagement and conversion results.

Paid Advertising Funnel: How to Attract, Nurture & Convert

Learn how to build a paid advertising funnel that attracts, nurtures, and converts prospects. Includes ad formats, messaging strategies, and bid formats.

Affiliate Marketing in Online Advertising: How It Works, Channels, Strategies, and Tools

Learn how affiliate marketing works in online advertising. Explore key channels, campaign strategies, commission models, and tracking tools.

Comprehensive Media Buying Plan Template + Step-by-Step Guide

Get a media buying plan template with a step-by-step guide. Plan paid media strategy across channels with clear goals, budgets, and performance metrics.

Media Buying Tools: The Ultimate Guide to Optimizing Your Ad Spend

Maximize your digital ad spend with expert media buying tools and strategies. This comprehensive leverages the latest advertising technology in 2025.

Media Buying 101: What It Is and the Process

Media buying explained: what it is, how the process works step by step, types of buys, how to choose a DSP, and tips to optimize campaigns.

Influencer Marketing for Console and PC Games: The Complete Guide

Learn how to run influencer marketing campaigns for console and PC games on Twitch, YouTube, TikTok, and more to boost visibility and sales.

Mobile Game Influencer Marketing Guide

Understand the advantages of mobile game influencer marketing, the steps to launch one, and uncover the secret behind a successful campaign.

Video Game Marketing: Strategies for Growing Game Players

Discover proven video game marketing strategies to grow your player base. Covers paid ads, influencer campaigns, community building, and ASO.

Best Demand Side Platforms (DSPs) for Programmatic Advertising in 2025

Explore the best DSPs for programmatic advertising in 2025. Compare targeting, inventory access, bid management, and reporting features.

Retargeting Advertising: How It Works, Types, Strategy & Performance

In this article, you'll learn how retargeting works, the main types, how to set it up, and how to monitor performance.

App retention benchmarks by industry and platform 2025

Explore 2025 app retention benchmarks by industry and platform. Compare average iOS and Android retention rates across gaming, fintech, and more.

User retention in mobile apps: how to measure and increase app retention

Learn how to measure and increase user retention in mobile apps, key metrics, benchmarks, and strategies to reduce churn and boost LTV.

Best App Store Optimization Services to Boost Your App’s Visibility in 2025

The best app store optimization services for 2025 ranked. Compare top ASO agencies by services, client results, and pricing to grow your app's visibility.

14 Best ASO Tools for App Store Optimization in 2025

Discover the 14 best ASO tools for 2025. Compare keyword research, competitor analysis, and rating monitoring for iOS and Android apps.

11 Mobile App Engagement Metrics to Analyze

Discover 11 mobile app engagement metrics to analyze. Learn which KPIs measure retention, session quality, user activity, and app health.

15 Strategies to Increase Mobile App Engagement

Learn 15 strategies to increase mobile app engagement: push notifications, onboarding, personalization, gamification, and user retention.

App Store Optimization: 8 Steps to Improve App Store Rankings

Learn 8 proven ASO steps to improve your app store rankings. Covers keyword research, screenshots, ratings, descriptions, and iterative optimization.

Guide to user acquisition strategy for mobile apps

Learn how to build a user acquisition strategy for mobile apps. Covers paid and organic channels, targeting options, and CPI optimization to scale growth.

Mobile App Trends for Developers and Marketers in 2025

Discover the top mobile app trends for 2025. Covers user behavior shifts, monetization models, emerging tech, and priorities for developers and marketers.

Mobile App Marketing: Strategies, Channels & Tools for App Growth

Learn how to market a mobile app with strategies for every funnel stage—ASO, paid UA, influencer marketing, retargeting, and retention tactics that drive growth