The State of Advertising in Crypto, iGaming and Finance 2026
For advertisers in crypto, iGaming and finance, growth depends on turning audience interest into sign-ups, first deposits and trades. That work starts with three questions:
- How do I attribute sign-ups and deposits to each campaign?
- How much should I test at launch?
- Who should I target to reach users who convert?
The State of Advertising in Crypto, iGaming and Finance 2026 draws on more than two years of Blockchain-Ads campaign data to answer them. It follows advertisers from their first launch, showing which answers went most often with reaching a first deposit or trade.
Together, these findings form the basis of Measured Acquisition, a four-stage practice for moving from first launch to first deposits and trades.
Key findings
Advertisers who set up tracking before launch reached a first deposit or trade 92% more often.
46% against 24%
Advertisers who ran five or more ad sets in month one captured a first deposit that month 87% more often than those who ran one.
56% against 30%
Ad sets combining platform segments with first-party data captured first deposits 17% more often than platform segments alone.
62% against 53%
The report covers
Data sample
Advertisers set their own conversion events, from sign-ups and wallet connections to first deposits and trades.
All results are based on fully anonymous and aggregated data.
Minimum sample thresholds apply, and figures are shown only where they are met.
