Total Conversion Value: $346,500 | ROAS: 5.2x | Average CPA: $23.75
Used Blockchain-Ads’ behavioral graph targeting to identify and convert finance tagged users across the US, Canada, and UK.
Capital One is a leading financial services platform. They wanted to drive high-quality credit product conversions and maximize return on ad spend. Capital One used Blockchain-Ads to achieve advanced behavioral targeting and outperform traditional finance lead-gen benchmarks.
Campaign Overview
Capital One ran a multi-region campaign using Blockchain-Ads’ interest graph model to identify and convert financially curious users. The campaign targeted audiences in the US, Canada, and UK, with a focus on financial literacy content, credit product comparisons, and savings tools.
Strategy
- Behavioral Signal Segmentation: Targeted users actively comparing credit card features, reading APR guides, and engaging with “crypto cashback” content.
- Mid-Funnel Engagement: Focused on users who visited at least two financial service categories or returned to the site within three days.
- Creative Hooks: Highlighted crypto cashback rewards, no annual fee cards, and seamless cross-platform access in mobile-first ad formats.
- Regional Focus: Deployed language-based creatives tailored to US, Canadian, and UK audiences for culturally relevant messaging.
- Retargeting Funnel: Delivered personalized creatives based on prior site behavior, such as “Still comparing credit cards? Here’s what makes us different,” resulting in a 38% share of conversions from retargeted users.
Results
- Total Conversions: 2,310
- Total Conversion Value: $346,500
- Impressions: 18.4 million
- Clicks: 70,800
Why It Worked
- Precision Behavioral Targeting: Leveraged real-time behavioral data to identify users with high intent, surpassing the limitations of demographic or interest-only targeting.
- Dynamic Retargeting: Personalized ad experiences based on user journey stages, which significantly boosted conversion rates.
- Localized Creative Delivery: Adapted messaging and creatives for each region, increasing relevance and engagement among diverse audiences.
Conclusion
Capital One’s campaign success stemmed from harnessing Blockchain-Ads’ behavioral graph to pinpoint and convert financially engaged users. By focusing on real user actions and retargeting strategies, Capital One achieved a strong ROAS and exceeded industry benchmarks for finance lead generation. This approach demonstrates how data-driven behavioral targeting can deliver superior acquisition results for financial brands.
Success Stories
What success looks like
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