Capital One

Capital One Case Study

2,310

Total Conversions

$346,500

Total Conversion Value

$23.75

Average CPA

5.2x

Return on Ad Spend

Company

Capital One

Industry

Banking and Financial Services

Duration

60 days

Budget

$20,000

Objective

Used Blockchain-Ads' behavioral targeting graph to identify and convert financially interested users across the US, Canada, and UK.

Campaign Overview

Capital One is a leading financial services platform. The company aimed to enhance credit product conversion quality and maximise return on advertising spend. Capital One conducted a multi-regional campaign using Blockchain-Ads' interest graph model to identify and convert financially interested users.

Strategy

The campaign targeted audiences in the US, Canada, and UK, focusing on financial literacy content, credit product comparisons, and savings tools.

Audience Targeting: Targeted investment platforms users and compliance-friendly users interested in personal finance to reach users actively comparing credit card features, reading APR guides, and exploring "crypto cash-back" content.

Creative Hooks: Emphasised crypto cash-back rewards, no annual fee cards, and seamless cross-platform access in mobile ad formats.
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Regional Focus: Deployed language-specific creatives tailored for American, Canadian, and British audiences with culturally relevant messaging.
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Retargeting Funnel: Delivered personalized creatives based on previous site behavior, such as "Still comparing credit cards? Here's what sets us apart," which resulted in 38% of conversions from retargeted users.

Results

Total Conversions: 2,310
Total Conversion Value: $346,500
Impressions: 18.4 million
Clicks: 70,800

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Inactive-State

Active State

Execution

Precise Behavioral Targeting: Using real-time behavioral data to identify high-intent users, surpassing the limitations of demographic or interest-only targeting.
Dynamic Retargeting: Personalized ad experience based on user journey stages, significantly boosting conversion rates.
Localized Creative Delivery: Tailored messages and creatives for each region, enhancing relevance and engagement among diverse audiences.

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Insights & Learnings

Capital One's campaign success was built on leveraging Blockchain-Ads' behavioral graph to precisely identify and convert financially interested users. By focusing on real user actions and retargeting strategies, Capital One achieved high Return on Ad Spend and exceeded industry lead generation benchmarks in the financial sector. This approach demonstrates how data-driven behavioral targeting can deliver superior customer acquisition results for financial brands.