Invesco Case Study

Invesco is a global investment management company. They wanted to drive high-quality leads from financially literate users browsing finance-related content. Invesco used Blockchain-Ads to achieve this by leveraging advanced behavioral targeting and interest segmentation.

Campaign Overview

The campaign aimed to acquire high-value leads interested in tokenized assets, ETFs, and inflation-hedging strategies. With a global reach, ads were delivered across content-heavy finance platforms. The campaign ran for 60 days with a total ad spend calculated from 2,100 conversions at an average CPA of $24.00, resulting in a total spend of $50,400 and a total conversion value of $315,000.

Strategy

• Web3 Audience Targeting: Focused on users interested in DeFi, tokenized assets, and ETFs by analyzing on-site behavior such as searches, scroll depth, and dwell time on finance content.
• Interest Graph Targeting: Built intent-based segments using real-time behavioral signals to identify financially engaged users.
• Topical Relevance: Targeted users consuming content on crypto ETFs, DeFi regulation, tokenized bonds, and yield alternatives.
• Financial Intent Segmentation: Segmented users by repeat visits and interactions across multiple asset-class pages or comparison tools.
• Creative Strategy: Highlighted Invesco’s reputation and the “future of finance” theme to bridge traditional and digital investing.
• Retargeting: Re-engaged users who demonstrated financial decision-making but did not initially convert, which contributed to 36% of total leads.