Invesco

Invesco Case Study

2,100

Total Conversions

$315,000

Total Value Generated

12.3%

Lead Conversion Rate

4.8x

Return on Ad Spend

Company

Invesco

Industry

Investment Management

Duration

60 Days

Budget

$50,400

Objective

Generated 2,100 qualified leads through advanced behavioral targeting and interest segmentation for tokenized assets and ETF campaigns.

Campaign Overview

Invesco is a global investment management company. The campaign aimed to acquire high-value leads interested in tokenized assets, ETFs, and inflation-hedging strategies. Invesco used Blockchain-Ads to achieve this by leveraging advanced behavioral targeting and interest segmentation. The campaign ran for 60 days with a total ad spend of $50,400.

Strategy

Audience Targeting: Targeted high-risk users, holders, retail investors, and those interested in investment, wealth management, and forex trading.

Create Custom Segment: Built intent-based segments using pixels to track financially engaged users on their website. Targeted users consuming content on crypto ETFs, DeFi regulation, tokenized bonds, and yield alternatives.

Creative Strategy: Highlighted Invesco’s reputation and the “future of finance” theme to bridge traditional and digital investing.

Retargeting: Re-engaged users who demonstrated financial decision-making but did not initially convert, which contributed to 36% of total leads.

Results

Total Conversions: 2,100
Total Value Generated: $315,000 from token sales
Lead Conversion Rate: 12.3%
Return on Ad Spend: 4.8x

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Inactive-State

Active State

Execution

Behavioral Targeting: Leveraged real-time, intent-based signals to reach users actively researching financial products.
No Wallet Barrier: Enabled access to a broader audience by targeting based on browsing behavior rather than wallet data.
Retargeting Efficiency: Captured a significant share of conversions from users who showed strong financial intent but needed additional touchpoints.

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Insights & Learnings

Invesco’s campaign with Blockchain-Ads unlocked a scalable segment of financially engaged users by focusing on behavioral and interest-based targeting rather than relying solely on on-chain data. This approach delivered a strong ROAS and high-quality leads, demonstrating the effectiveness of advanced audience segmentation in digital finance advertising.