Total Value Generated: $315,000 | ROAS: 4.8x| Average CPA: $24.00
Interest graph targeting for high-value finance leads.
Invesco is a global investment management company. They wanted to drive high-quality leads from financially literate users browsing finance-related content. Invesco used Blockchain-Ads to achieve this by leveraging advanced behavioral targeting and interest segmentation.
Campaign Overview
The campaign aimed to acquire high-value leads interested in tokenized assets, ETFs, and inflation-hedging strategies. With a global reach, ads were delivered across content-heavy finance platforms. The campaign ran for 60 days with a total ad spend calculated from 2,100 conversions at an average CPA of $24.00, resulting in a total spend of $50,400 and a total conversion value of $315,000.
Strategy
- Web3 Audience Targeting: Focused on users interested in DeFi, tokenized assets, and ETFs by analyzing on-site behavior such as searches, scroll depth, and dwell time on finance content.
- Interest Graph Targeting: Built intent-based segments using real-time behavioral signals to identify financially engaged users.
- Topical Relevance: Targeted users consuming content on crypto ETFs, DeFi regulation, tokenized bonds, and yield alternatives.
- Financial Intent Segmentation: Segmented users by repeat visits and interactions across multiple asset-class pages or comparison tools.
- Creative Strategy: Highlighted Invesco’s reputation and the “future of finance” theme to bridge traditional and digital investing.
- Retargeting: Re-engaged users who demonstrated financial decision-making but did not initially convert, which contributed to 36% of total leads.
Results
- Total Conversions: 2,100
- Total Value Generated: $315,000
- Impressions: 17.2 million
- Clicks: 66,000
Why It Worked
- Behavioral Targeting: Leveraged real-time, intent-based signals to reach users actively researching financial products.
- No Wallet Barrier: Enabled access to a broader audience by targeting based on browsing behavior rather than wallet data.
- Retargeting Efficiency: Captured a significant share of conversions from users who showed strong financial intent but needed additional touchpoints.
Conclusion
Invesco’s campaign with Blockchain-Ads unlocked a scalable segment of financially engaged users by focusing on behavioral and interest-based targeting rather than relying solely on on-chain data. This approach delivered a strong ROAS and high-quality leads, demonstrating the effectiveness of advanced audience segmentation in digital finance advertising.
Success Stories
What success looks like
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