Total Deposit Volume: $134,320| ROAS: 5.1x| Average CPA: $20.12
Used real-time forex interest targeting and retargeting to drive high-intent user deposits across English and Arabic markets.
Alpari is a forex trading platform aiming to acquire high-intent users interested in forex strategies and economic news. They wanted to achieve scalable user acquisition with efficient cost management across English- and Arabic-speaking regions. Alpari used Blockchain-Ads to leverage real-time behavior-based targeting and interest graph segmentation to reach these users effectively.
Campaign Overview
Alpari’s campaign focused on identifying and engaging users exploring forex-related content such as currency pairs, pips, and trading hours. The campaign ran across UAE, KSA, and English-speaking markets with localized creatives and landing pages. With a $30,000 ad spend, the campaign ran for 30 days using the following strategy:
Strategy
- Behavior-Based Targeting: Targeted users reading about forex-specific topics on financial blogs and portals.
- Interest Graph Segmentation: Prioritized users engaging with multiple forex content pieces in one session or over several days.
- Geo + Language Funnels: Localized campaigns for UAE, KSA, and English-speaking markets with Arabic and English creatives.
- Retargeting Execution: Delivered reminder ads to users who didn’t convert initially, emphasizing security, easy deposits, and 24/7 support.
- Creative Testing: A/B tested calls-to-action focusing on trader motivations like “Low Spreads,” “No Swaps,” and “Fast Withdrawals.”
Results
- Total Conversions: 1,282
- Total Deposit Volume: $134,320
- Impressions: 7.9 million
- Clicks: 32,800
Why It Worked
- Targeted users with demonstrated interest in forex topics, ensuring high intent.
- Used localized creatives and languages to resonate with specific regional audiences.
- Employed retargeting and creative testing to optimize conversion rates and reduce acquisition costs.
Conclusion
By leveraging Blockchain-Ads’ behavior-based targeting and real-time interest graph, Alpari successfully acquired high-intent forex traders at scale. The campaign’s multilingual and geo-specific approach, combined with retargeting and creative optimization, delivered efficient and scalable results without relying on third-party cookies or cold demographic data.
Success Stories
What success looks like
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