Alpari

Alpari Case Study

1,282

Total Conversions

$134,320

Deposit Volume

0.41%

Click-Through Rate

5.1x

Return on Ad Spend

Company

Alpari

Industry

Forex Trading

Duration

30 Days

Budget

$30,000

Objective

Used real-time forex interest targeting and retargeting to drive high-intent user deposits across English and Arabic markets.

Campaign Overview and

Alpari is a forex trading platform aiming to drive first-time deposits by acquiring high-intent traders. The campaign ran across the UAE, KSA, and English-speaking markets with localized creatives and landing pages. With a $30,000 ad spend, the campaign ran for 30 days using the following strategy.

Strategy

Audience Targeting: Targeted forex and investment platform users interested in forex and trading and investing to reach finance-focused users researching trading opportunities.
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Interest Graph Segmentation: Prioritized users engaging with multiple forex content pieces in one session or over several days.
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Geo + Language Funnels: Localized campaigns for UAE, KSA, and English-speaking markets with Arabic and English creatives.
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Retargeting Execution: Delivered reminder ads to users who didn't convert initially, emphasizing security, easy deposits, and 24/7 support.
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Creative Testing: A/B tested calls-to-action focusing on trader motivations like "Low Spreads," "No Swaps," and "Fast Withdrawals."

Results

Total Conversions: 1,282
Deposit Volume: $134,320
Impressions: 7.9 million
Clicks: 32,800
Click-Through Rate: 0.41%
Return on Ad Spend: 5.1x

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Inactive-State

Active State

Execution

Targeted users with demonstrated interest in forex topics, ensuring high intent.
Used localized creatives and languages to resonate with specific regional audiences.
Employed retargeting and creative testing to optimize conversion rates and reduce acquisition costs.

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Insights & Learnings

By leveraging Blockchain-Ads' behavior-based targeting and real-time interest graph, Alpari successfully acquired high-intent forex traders at scale. The campaign's multilingual and geo-specific approach, combined with retargeting and creative optimization, delivered efficient and scalable results without relying on third-party cookies or cold demographic data.