AlphaGrowth

AlphaGrowth needed a platform capable of handling institutional-grade DeFi campaign requirements, which includes on-chain wallet targeting, protocol-level funnel tracking, and TVL-contribution measurement. At the same time, it would be delivering a revenue model that scaled with client spend growth.

Four obstacles defined what that required:

• Restricted vertical access: DeFi protocol and blockchain advertising is restricted or unsupported on Google, Meta, and standard programmatic networks. Thus, blocking AlphaGrowth's ability to run paid acquisition for its entire client vertical on mainstream platforms.
• Institutional audience requirements: Tier 1 DeFi protocol campaigns require targeting by wallet holdings and on-chain protocol activity, not interest categories. Standard platforms cannot identify a wallet that has contributed to a lending protocol or provided liquidity on a DEX.
• Complex funnel architecture: DeFi products require multi-step conversion funnels tracking from protocol awareness through wallet connection to TVL contribution. Pixel-based retargeting and activation sequences at this complexity level are not supported by mainstream ad infrastructure.
• Creative volume at scale: Managing 40+ clients simultaneously required producing and testing 100+ creatives optimised for both CTR and acquisition cost across diverse protocol types and audience profiles.

DeFi protocol advertising cannot run on mainstream platforms. Google and Meta restrict blockchain, DeFi, and protocol-level campaigns in most jurisdictions, and neither platform carries the on-chain audience data required to reach TVL-contributing wallet holders. AlphaGrowth needed a platform built specifically for the crypto and DeFi space, with institutional-grade targeting tools and a partner commercial model that grows alongside managed spend.

Blockchain-Ads provided that through four capabilities:

• Institutional-grade on-chain audience segments: Campaigns reached crypto-native users filtered by wallet holdings and protocol activity, enabling AlphaGrowth to target TVL-contributing wallet profiles for each Tier 1 client.
• Protocol-level funnel tracking: The platform supported custom funnel mapping per client, tracking performance from protocol awareness through to TVL contribution and providing transparent reporting at each conversion stage.
• Pixel-based retargeting and activation sequences: Complex DeFi product funnels were supported by retargeting infrastructure capable of handling multi-step activation sequences for protocols requiring wallet connection before conversion.
• Partner revenue model: The agency earns 11% commission on every dollar of client ad spend managed through the platform. Thus, generating $240,000 in monthly commission revenue against $2.2M in managed spend.

• 40+ DeFi and blockchain clients onboarded across 2 years on the platform.
• $2,200,000 in monthly client ad spend managed through Blockchain-Ads.
• $240,000 in monthly partner commission earned at an 11% commission rate.
• Average CPA of $200 maintained across the full client portfolio.
• Average CTR of 1.1% across all active campaigns.
• 100+ creatives produced and tested across the portfolio.

AlphaGrowth uses Blockchain-Ads' on-chain audience segments to target crypto-native users by wallet holdings and protocol interaction history for each client campaign. Audience construction maps to the specific protocol type: a lending protocol targets users with prior lending activity, a DEX targets users with swap and liquidity provision history. This wallet-level precision is the foundation of the agency's ability to maintain a $200 average CPA across a Tier 1 DeFi client portfolio.

The agency builds custom funnels for each client, tracking performance from protocol awareness through to TVL contribution using Blockchain-Ads' pixel infrastructure. Retargeting and activation sequences re-engage users who have connected wallets or shown protocol interest but have not yet completed the target conversion action. This approach handles the multi-step complexity of DeFi product conversions that standard retargeting tools cannot support.

This campaign ran on native advertising, video advertising, and display advertising. See how Blockchain-Ads supports the partner program. Related case study: HitGaming.

AlphaGrowth runs a continuous creative testing operation across its full client portfolio, producing and testing 100+ creatives optimised for CTR and acquisition cost reduction simultaneously. The blended average CTR across all active campaigns is 1.1%. This was with an average CPA of $200 maintained across 40+ DeFi and blockchain clients spanning protocol types and audience profiles.