SocialKick Agency Case Study

7 clients

Total Conversions

$520,000

Monthly Ad Spend Volume

$160

Cost Per Acquisition

$72,000

Monthly Commission Earned

Company

Social Kick Agency

Campaign Type

Partner Program

Industry

Marketing

Case Timeline

3 Years

Strategy

Shifted all performance campaigns to Blockchain-Ads, enabling SocialKick to manage over $520,000 monthly ad spend across DeFi lending, crypto sports betting, and GameFi with comprehensive targeting and retargeting tools.

SocialKick is a performance-driven agency specializing in DeFi, CeFi, Gaming, and iGaming projects. They wanted to drive better results for their clients using scalable solution with proper attribution. Blockchain-Ads was the obvious platform for that.

Campaign Overview and Strategy

Since joining the Blockchain-Ads partner program, 3 years ago, SocialKick has shifted all performance campaigns to Blockchain-Ads. Their clients spend over $520,000 per month on average across DeFi lending, crypto sports betting, and GameFi. The average CPA for the campaigns sits at around $160.

The Agency used the following strategy for the campaigns it runs on Blockchain-Ads in order to achieve the best performance:

Segmented on-chain targeting using Blockchain-Ads' behavioral data to reach DeFi users, high-value bettors, and cross-chain gamers
Leveraged Blockchain-Ads' pixel for retargeting, resulting in a 35% uplift in conversion rates
A/B tested over 40 creative sets using platform insights to optimize CTR and ROAS

Results

SocialKick Revenue / Activity:

Onboarded 7 active clients in first 60 days
Total ad spend managed (monthly): $520,000
Partner earnings in referral fee (monthly): $72,000
Average CPAs: $160

SocialKick Client's Campaign Outcomes:

Achieved 35% uplift in conversion from retargeting traffic

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Inactive-State

Active State

Why It Worked

Blockchain-Ads supports restricted verticals like Fintech, Forex, iGaming and DeFi
Comprehensive tools (retargeting, creative testing, on-chain segmentation) make campaign management and reporting seamless

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Conclusion

Blockchain-Ads has been SocialKick's primary ad platform for high-growth campaigns for three years, managing over $500k monthly in ad spend. Their targeting tools and revenue-sharing model deliver results that other ad platforms can't match. If you're a marketing agency ready to earn more from your clients' ad spend, become a Blockchain-Ads Partner.