SocialKick Agency

SocialKick needed a single platform capable of running performance campaigns across multiple restricted verticals simultaneously, with consistent attribution and retargeting tools that worked across all client accounts. Four obstacles defined what that required:

• Vertical restrictions: Google and Meta restrict advertising for DeFi, iGaming, Forex, and Fintech products, blocking SocialKick's client campaigns from the highest-reach standard channels.
• Attribution gaps: Standard ad networks could not connect ad exposure to on-chain wallet behaviour, making it impossible to verify conversion quality for DeFi and GameFi clients.
• Creative testing at scale: Managing creative iteration across seven clients with distinct audiences and KPIs required a platform with robust A/B testing and reporting at the campaign level.
• Revenue model alignment: The agency needed a platform whose commercial structure rewarded managed spend growth, not just one-off campaign performance.

SocialKick evaluated platforms against a single requirement: the ability to run restricted-vertical campaigns at scale with proper attribution. Standard programmatic platforms either blocked the verticals outright or served impressions to broad audiences without on-chain verification. Blockchain-Ads was the only platform covering DeFi, iGaming, and GameFi under one infrastructure, with retargeting, on-chain segmentation, and a revenue-sharing partner program built in. Four capabilities made it the right fit:

• Restricted vertical coverage: The platform supports DeFi, iGaming, Forex, Fintech, and GameFi without the policy restrictions that block campaigns on Google and Meta.
• On-chain audience segmentation: Campaigns reached DeFi users, high-value bettors, and cross-chain gamers through verified wallet behaviour, not interest proxies.
• Pixel-based retargeting: The Blockchain-Ads pixel enabled retargeting across all client accounts from a single partner infrastructure.
• Partner revenue model: The program's referral fee structure aligned platform incentives with agency growth, generating monthly commissions tied directly to managed spend volume.

• Active clients managed on platform: 7, onboarded within the first 60 days.
• Monthly ad spend under management: $520,000 across DeFi, crypto sports betting, and GameFi.
• Average CPA across all client campaigns: $160.
• Monthly partner commission earned: $72,000.
• Retargeting conversion uplift: 35% above cold prospecting baseline across client accounts.
• Creative sets A/B tested: 40+ across all active campaigns.

SocialKick onboarded 7 active clients within the first 60 days of joining the partner program. Each client campaign launched with segmented on-chain targeting, using Blockchain-Ads' behavioural data to reach the relevant audience for each vertical. DeFi lending campaigns targeted wallet-verified protocol users. Crypto sports betting campaigns reached high-value bettors identified through transaction history. GameFi campaigns targeted cross-chain gamers with demonstrated in-game asset activity.

The agency ran A/B tests across more than 40 creative sets using platform reporting to optimise CTR and ROAS per client. Retargeting campaigns activated via the Blockchain-Ads pixel across all accounts, reaching users who had clicked through but not yet converted. The retargeting layer delivered a 35% uplift in conversion rates compared to cold prospecting traffic, establishing it as a standard component of every client campaign build.

SocialKick standardised its campaign architecture across all seven clients, combining on-chain prospecting with pixel-based retargeting and iterative creative testing in every account. Monthly managed spend reached $520,000 across DeFi lending, crypto sports betting, and GameFi. The average CPA across all client campaigns settled at $160. Monthly partner commissions reached $72,000, generated by the revenue-sharing model tied to total managed spend on the platform.