SocialKick Agency Case Study

SocialKick is a performance-driven agency specializing in DeFi, CeFi, Gaming, and iGaming projects. They wanted to drive better results for their clients using scalable solution with proper attribution. Blockchain-Ads was the obvious platform for that.

Campaign Overview and Strategy

Since joining the Blockchain-Ads partner program, 3 years ago, SocialKick has shifted all performance campaigns to Blockchain-Ads. Their clients spend over $520,000 per month on average across DeFi lending, crypto sports betting, and GameFi. The average CPA for the campaigns sits at around $160.

The Agency used the following strategy for the campaigns it runs on Blockchain-Ads in order to achieve the best performance:

• Segmented on-chain targeting using Blockchain-Ads' behavioral data to reach DeFi users, high-value bettors, and cross-chain gamers
• Leveraged Blockchain-Ads' pixel for retargeting, resulting in a 35% uplift in conversion rates
• A/B tested over 40 creative sets using platform insights to optimize CTR and ROAS

SocialKick Revenue / Activity:

• Onboarded 7 active clients in first 60 days
• Total ad spend managed (monthly): $520,000
• Partner earnings in referral fee (monthly): $72,000
• Average CPAs: $160

SocialKick Client's Campaign Outcomes:

• Achieved 35% uplift in conversion from retargeting traffic

• Blockchain-Ads supports restricted verticals like Fintech, Forex, iGaming and DeFi
• Comprehensive tools (retargeting, creative testing, on-chain segmentation) make campaign management and reporting seamless

Blockchain-Ads has been SocialKick's primary ad platform for high-growth campaigns for three years, managing over $500k monthly in ad spend. Their targeting tools and revenue-sharing model deliver results that other ad platforms can't match. If you're a marketing agency ready to earn more from your clients' ad spend, become a Blockchain-Ads Partner.