HitGaming

HitGaming needed a platform that could support the full scope of its crypto casino client campaigns, that is: on-chain audience targeting, retargeting infrastructure, and transparent reporting. At the same time, it would be generating a meaningful partner revenue stream tied directly to managed spend.

Four obstacles defined what that required: 

• Restricted vertical access: Crypto casino advertising is blocked on Google, Meta, and most programmatic networks globally, removing the standard acquisition channels for HitGaming's entire client vertical.
• On-chain audience requirements: Crypto casino FTD campaigns require wallet-level behavioural signals to reach players who have actually interacted with casino or GameFi platforms on-chain. Interest-based targeting on mainstream platforms cannot provide this.
• Retargeting infrastructure at scale: Managing 46 campaigns across multiple casino operators simultaneously required a platform with robust pixel-based retargeting capable of running incentive-led re-engagement across the full client portfolio.
• Creative volume and testing: Optimising over 60 banner creatives across CTR and deposit rate simultaneously required a platform with systematic A/B testing tools built for iGaming creative cycles.

HitGaming's entire client base operates in a vertical that mainstream ad networks explicitly restrict. Every client campaign requires access to crypto casino and GameFi audiences that cannot be reached through Google or Meta. The agency needed a single platform capable of handling on-chain targeting, retargeting, and creative testing across all 46 campaigns simultaneously. It also needed a partner model that converts managed spend into recurring agency revenue.

Blockchain-Ads provided that through four capabilities:

• On-chain casino targeting: Campaigns reached users who had verifiably interacted with crypto casinos and GameFi platforms on-chain, filtering for players with demonstrated casino behaviour rather than broad gambling interest.
• GEO layering: Spend was focused on high-value regions and player lifetime value zones across global markets, maximising deposit quality per campaign.
• Pixel-based retargeting infrastructure: The platform's retargeting tools enabled HitGaming to deploy cashback and free spin incentives to users who had engaged but not yet deposited. With this, it creates a structured re-engagement funnel across all client campaigns.
• Partner revenue model: The agency earns 15% commission on every dollar of client ad spend managed through the platform. Thus, generating $78,825 in monthly commission revenue against $525,500 in managed spend.

• 46 active crypto casino campaigns managed across the full client portfolio.
• $525,500 in monthly client ad spend managed through Blockchain-Ads.
• $78,825 in monthly partner commission earned at a 15% commission rate.
• Average CPA of $180 maintained across all active campaigns.
• Retargeting funnel increased conversions by 42% across the portfolio.
• Blended CTR: 1.89% across all active campaigns.

HitGaming runs all client campaigns using Blockchain-Ads' on-chain casino targeting to reach users with verified crypto casino and GameFi interaction history. GEO layering is applied across each campaign to concentrate spend on high-LTV player regions. Thus, ensuring deposit quality is optimised alongside acquisition volume across the global client footprint.

The agency deploys a structured retargeting funnel using pixel-based incentives, which includes cashback offers and free spins. This was to re-engage users who engaged with initial ads but did not complete a first deposit. This retargeting approach increased conversions by 42% across the client portfolio, representing the single highest-impact optimisation in HitGaming's campaign architecture.

HitGaming runs a systematic creative testing engine across all 46 campaigns, optimising over 60 banner creatives for both CTR and deposit rate simultaneously. The testing engine operates on continuous rotation, identifying winning creatives per client vertical and retiring underperforming assets on an ongoing basis. The blended CTR across the portfolio is 1.89% at an average CPA of $180, consistent with the crypto-casino FTD acquisition range.