HitGaming Case Study

HitGaming is an affiliate-based agency focused exclusively on igaming brands. They wanted to drive better results for their clients, and HitGaming becoming a Blockchain-Ads partner was a perfect match.

Campaign Overview and Strategy

HitGaming joined the partner program 12 months ago and has shifted all performance campaigns to Blockchain-Ads. They have 46 crypto casino campaigns, with a spend of over $525,500 per month, with an average Cost Per Acquisition of $180. The agency specializes in high-ROAS acquisition for iGaming operators.

• Used on-chain casino targeting to reach users who interacted with crypto casinos and GameFi platforms
• Deployed GEO layering to focus spend on high-value regions and player LTV zones
• Built a retargeting funnel with pixel-based incentives (cashback, free spins), increasing conversions by 42%
• Ran a creative testing engine, optimizing over 60 banners for Click-Through Rate and deposit rate

Partner Revenue / Activity:

• Onboarded 9 active crypto casino clients in the first 6 month
• Monthly Ad Spend Managed: $525,500
• Partner Commission Earned (monthly): $78,825

Client Campaign Outcomes:

• 42% of conversions driven by retargeting

Why It Worked

• Agencies earn revenue on every dollar clients spend via Blockchain-Ads' partner model
• Blockchain-ads supports iGaming and crypto casino verticals, as major ad networks restrict these categories
• Advanced tools (on-chain targeting, retargeting, creative optimization) enable transparent reporting and scalable growth

Conclusion

Blockchain-Ads has been HitGaming's go-to platform for blockchain casino campaigns over the past year. Unlike Google or Meta, Blockchain-Ads offers both a revenue-sharing model and the targeting tools needed for iGaming success. If you're a marketing agency ready to earn more from your clients' ad spend, become a Blockchain-Ads Partner.