LeanMarketing

LeanMarketing needed a platform that could deliver consistent, measurable results across restricted crypto verticals for a growing roster of clients. All without the policy friction and targeting limitations of mainstream ad platforms.

Four obstacles defined what that required:

• Restricted industry access: Crypto, DeFi, and fintech advertising is blocked or heavily restricted on Google, Meta, and most programmatic networks.Thus, limiting the agency's ability to run paid acquisition for its core client verticals.
• Targeting precision at scale: Delivering performance across 27 clients running 97 campaigns in diverse crypto sub-verticals required a platform with wallet-level audience targeting, not broad interest-category proxies.
• Consistent CPA management: Maintaining an average CPA of $180 across a portfolio spanning CEX, DeFi, and Layer 1 brands required a unified platform with robust optimisation tools and transparent reporting.
• High-margin agency model: LeanMarketing's lean operational structure required a partner program with a meaningful revenue-sharing component tied directly to client ad spend performance.

Mainstream platforms do not allow crypto advertising in the verticals LeanMarketing's clients operate in. Google and Meta restrict token launches, DeFi protocols, and crypto exchange advertising in most jurisdictions. LeanMarketing needed a platform purpose-built for the crypto and blockchain space that could handle the full scope of its client portfolio under a single partner agreement.

Blockchain-Ads provided the platform and commercial structure the agency required through four capabilities:

• Restricted vertical access: The platform enables advertising across crypto, DeFi, fintech, and gaming verticals unavailable on traditional ad networks.
• Niche wallet targeting: Campaigns reach mobile crypto users, large wallet holders, and early DeFi adopters using on-chain behavioural signals unavailable on mainstream platforms.
• Full-funnel campaign infrastructure: The platform supports awareness, engagement, and conversion campaigns with complete tracking setup, enabling LeanMarketing to run end-to-end performance campaigns for each client.
• Partner revenue model: The agency earns commissions on every dollar of client ad spend managed through the platform, creating a scalable, recurring revenue stream aligned with client performance.

• 27 active clients onboarded across CEX, DeFi, and Layer 1 verticals over 4 years, running 97 campaigns.
• $1,040,000 in monthly client ad spend managed through the Blockchain-Ads platform.
• $104,000 in monthly referral commissions earned, representing a 10% commission rate on managed spend.
• Average CPA of $180 maintained across the full client portfolio.
• Average CTR of 1.3% across all active campaigns.

LeanMarketing builds campaigns from awareness through to conversion for each client, using Blockchain-Ads' tracking infrastructure to measure performance at every stage of the funnel. Each client receives a complete campaign setup covering audience targeting, creative deployment, and conversion tracking from day one.

The agency runs highly targeted campaigns serving ads exclusively to mobile crypto users, large wallet holders, and early DeFi adopters using Blockchain-Ads' on-chain targeting features. This approach ensures that client ad spend reaches qualified audiences regardless of the vertical. Whether it's a CEX acquisition campaign, a DeFi protocol user acquisition push, or a Layer 1 token holder campaign.

LeanMarketing optimises each campaign toward conversions using retargeting to re-engage users who have shown intent but not yet converted. Creative testing and precise budget management across the portfolio allow the agency to maintain an average CPA of $180 across 27 active clients. At the same time running 97 campaigns spanning multiple crypto sub-verticals.