Ad spend managed: $1.04M/month | Partner commission earned: $104,000/month | Number of campaigns managed: 97

$1.04M

Client ad spend (monthly)

$104,000

Commissions earned in referral (monthly)

$180

Average CPA across Blockchain & DeFi projects

1.68%

Average CTR

Company

LeanMarketing agency

Campaign Type

Partner Program

Industry

Marketing

Case Timeline

4 years

Strategy

Partner's Note: “Blockchain-Ads let us scale performance for bigger crypto clients while keeping our margins high and our operations lean.”

LeanMarketing is an established, ROI-focused agency specializing in large DeFi, CeFi, and Blockchain vertical. They aimed to deliver better client results on a consistent basis. LeanMarketing became a Blockchain-Ads partner and now runs more than 97 campaigns through the platform.

Overview

Since joining the partner program, LeanMarketing has onboarded 97 new clients across CEXs, DeFi , and blockchain, layer 1 brands . Their clients now spend an average of $1.04 million per month, with an average CPA of $120. The agency operates with a lean, high-margin model, prioritizing cost-efficiency and performance.

Strategy

Preparing full funnel campaigns, from Awareness to Engagement and Conversions, with a full tracking setup, using Blockchain-Ads systems.
Highly Targeted campaigns serving ads to only mobile crypto users, large wallet holders, and early DeFi adopters using Blockchain-Ads’ niche targeting features
Optimising on Conversions using retargeting campaings

Results

LeanMarketing Revenue / Activity:

97 active clients onboarded (4 years)
Client ad spend managed (monthly): $1.04M
Referral commissions earned (monthly): $104,000
Average CPA: $180

LeanMarketing Client's Campaign Outcomes:

Efficient user acquisition for early-stage crypto projects
Consistent results across Blockchain, DeFi, and CEX verticals

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Inactive-State

Active State

Why It Worked

Blockchain-Ads enables advertising in restricted industries like Fintech, Gaming, and crypto—vertical often unavailable on traditional ad platforms.
Agencies earn commissions on every dollar of client ad spend
Blockchain-Ads enables niche wallet targeting and transparent reporting
LeanMarketing maximized efficiency with creative testing and precise budget management

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Conclusion

Blockchain-Ads has been LeanMarketing’s go-to platform for driving results in the crypto and iGaming space. The revenue-sharing model and advanced targeting tools offer advantages unavailable on other ad platforms. If your agency wants to earn more from client ad spend while supporting restricted verticals, become a Blockchain-Ads partner.

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