How InFlame Drove a Sold-Out Presale and 778 Casino FTDs Across Two Campaigns with Blockchain-Ads
Drive Frostbit token presale to sold-out status and acquire first-time depositors for BettingCrocs
InFlame is a performance marketing agency operating in the blockchain and Web3 space. The agency runs multi-client campaigns across gaming, DeFi, and iGaming verticals, managing targeting strategy, creative execution, and conversion optimisation for each client independently. This case study covers two simultaneous campaigns run through Blockchain-Ads:
Attribution Note: BettingCrocs' paid acquisition leverages a network of affiliate partners running independent campaigns on Blockchain-Ads, targeting diverse audiences and regions. This case study showcases one campaign's results for BettingCrocs-aligned advertisers, not a single corporate effort. Results may differ among affiliates due to varying focuses and strategies.
InFlame needed to deliver two distinct campaign objectives simultaneously: a sold-out token presale for Frostbit and qualified FTD acquisition for BettingCrocs. All this across overlapping but distinct audience profiles in North America and Latin America.
As such, the following obstacles showed what was required.
Both campaigns required on-chain audience targeting unavailable on mainstream platforms. A gaming token presale targeting DeFi-native and metaverse-active wallets, and a crypto casino FTD campaign targeting high-net-worth sports bettors. Both campaigns share one critical requirement, a verified wallet behaviour as the audience signal. Neither campaign could be executed on interest-based targeting alone.
Blockchain-Ads provided the targeting infrastructure both campaigns required through:
Frostbit:
BettingCrocs:
InFlame targeted DeFi enthusiasts, NFT collectors, and blockchain gaming natives using Blockchain-Ads' on-chain audience segments. The campaign focused on wallets holding MANA and SAND gaming tokens and users who had transacted with gaming and metaverse protocols. Competitor targeting identified users interacting with Decentraland and The Sandbox, capturing an audience already primed for gaming ecosystem investment.
The campaign ran across 6.5M+ impressions at a 2.66% CTR, generating 173,000 clicks at a CPC of $0.12. InFlame acquired 1,290 paid token holders at a CPA of $15.50 against $20,000 in ad spend. The Frostbit first presale phase reached sold-out status and the token launched with 3,000 total holders and an opening market cap of $1.8M.
InFlame targeted high-net-worth individuals and token swappers for investment capacity, combined with sports bettors interested in PC and console gaming for qualified player acquisition. The campaign highlighted BettingCrocs' token holder benefits and first-time deposit incentives across crypto-native and sports betting inventory in North America and Latin America.
The campaign ran across 8.5M+ impressions at a 2.54% CTR, generating 216,000 clicks at a CPC of $0.37. 3,984 registrations were recorded at a CPA of $20.08 per registration. Of those, 778 completed a first deposit, a 19.5% registration-to-FTD rate, at a CPA of $102.83 per FTD. This generated $213,400 in first-time deposit volume.
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