BettingCrocs x Frostbit by Inflame Case Study

InFlame, a leading marketing agency in the blockchain space, leveraged Blockchain-Ads to run targeted campaigns for their clients. This case study focuses on the campaigns they ran for Metastudio and BettingCrocs. It examines the strategies employed and the impressive results achieved for both projects, each with distinct goals.

Campaign Overview

InFlame utilized Blockchain-Ads' advanced targeting capabilities to achieve specific objectives for Frostbit and BettingCrocs. The campaigns were tailored to each project's unique requirements and target audience, with these straightforward goals:

• Metastudio: The primary goal was to drive token volume and increase presale value for its Frostbit (FRST) Token They also aimed to acquire new users interested in the Metastudio ecosystem.
• ‍BettingCrocs: The primary goal was to drive registration and first-time deposits, as well as increase the number of token holders at launch.

Strategy

To achieve the goals of driving token volume and increasing presale value for Metastudios' Frostbit (FRST) token, InFlame implemented the following targeting strategy:

• Audience Targeting: Leveraged pre-built audiences of DeFi enthusiasts, NFT collectors, and Blockchain Gaming natives.
• On-chain Targeting: Focused on users holding gaming tokens (MANA, SAND) and transacting with gaming/DeFi projects.
• Competitor Targeting: Tracked users interacting with gaming/metaverse platforms (Decentraland, The Sandbox) to convert their user base.

To drive registration, first-time deposits, and increase token holders for BettingCrocs, InFlame employed the following targeting parameters:

• Multi-Vertical Client Approach: Delivered specialized campaigns for gaming token presales and sports betting platforms with distinct user acquisition strategies
• Audience Targeting: Targeted High Net Worth Individuals and Token Swappers for investment capacity, combined with Sports Bettors interested in PC/Console Gaming for qualified user acquisition
• Platform Optimization: Focused on driving presale participation and first-time deposits through strategic behavioral segmentation across gaming and finance verticals

The campaign focused on highlighting BettingCrocs' unique features, the benefits of becoming a token holder, and attractive incentives for first-time deposits.

The targeted advertising campaigns yielded impressive results for both clients:

‍Frostbit (FRST) Token:

• Achieved sold-out status during the first phase of the presale
• Reached an opening market cap of $1.8 million within the first few hours
• Acquired over 3,000 token holders at the token launch event

BettingCrocs:

• Acquired over 1,215 new registered users
• Achieved $213,400 in FTDs

Overall, all campaigns got 15 million total impressions with a 1.44% click-through rate (CTR) at $15.5 CPA across all campaigns.

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• Strategic High Net Worth Targeting: High Net Worth targeting ensured campaigns reached users with meaningful spending capacity for premium platform engagement.
• Token Swappers Precision: Token Swappers segmentation captured audiences familiar with digital asset transactions and investment opportunities across multiple verticals.
• Sports Bettors Excellence: Sports Bettors combination delivered qualified users with proven engagement in premium platform experiences and subscription models.

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InFlame's dual-client campaign demonstrates effective agency-level targeting through strategic behavioral segmentation and interest-based optimization. Strategic audience selection using High Net Worth Individuals and Token Swappers enabled exceptional conversion rates while maintaining cost efficiency. This approach proves marketing agencies achieve superior client results through comprehensive audience targeting strategies that balance reach, retention, and acquisition across diverse industry verticals.

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