AlphaGrowth Vaka Çalışması

AlphaGrowth needed a platform capable of handling institutional-grade DeFi campaign requirements, which includes on-chain wallet targeting, protocol-level funnel tracking, and TVL-contribution measurement. At the same time, it would be delivering a revenue model that scaled with client spend growth.

Four obstacles defined what that required:

• Restricted vertical access: DeFi protocol and blockchain advertising is restricted or unsupported on Google, Meta, and standard programmatic networks. Thus, blocking AlphaGrowth's ability to run paid acquisition for its entire client vertical on mainstream platforms.
• Institutional audience requirements: Tier 1 DeFi protocol campaigns require targeting by wallet holdings and on-chain protocol activity, not interest categories. Standard platforms cannot identify a wallet that has contributed to a lending protocol or provided liquidity on a DEX.
• Complex funnel architecture: DeFi products require multi-step conversion funnels tracking from protocol awareness through wallet connection to TVL contribution. Pixel-based retargeting and activation sequences at this complexity level are not supported by mainstream ad infrastructure.
• Creative volume at scale: Managing 40+ clients simultaneously required producing and testing 100+ creatives optimised for both CTR and acquisition cost across diverse protocol types and audience profiles.

DeFi protocol advertising cannot run on mainstream platforms. Google and Meta restrict blockchain, DeFi, and protocol-level campaigns in most jurisdictions, and neither platform carries the on-chain audience data required to reach TVL-contributing wallet holders. AlphaGrowth needed a platform built specifically for the crypto and DeFi space, with institutional-grade targeting tools and a partner commercial model that grows alongside managed spend.

Blockchain-Ads provided that through four capabilities:

• Institutional-grade on-chain audience segments: Campaigns reached crypto-native users filtered by wallet holdings and protocol activity, enabling AlphaGrowth to target TVL-contributing wallet profiles for each Tier 1 client.
• Protocol-level funnel tracking: The platform supported custom funnel mapping per client, tracking performance from protocol awareness through to TVL contribution and providing transparent reporting at each conversion stage.
• Pixel-based retargeting and activation sequences: Complex DeFi product funnels were supported by retargeting infrastructure capable of handling multi-step activation sequences for protocols requiring wallet connection before conversion.
• Partner revenue model: The agency earns 11% commission on every dollar of client ad spend managed through the platform. Thus, generating $240,000 in monthly commission revenue against $2.2M in managed spend.

İş Ortağı Geliri/Etkinliği:

• 40+ DeFi ve blockchain istemcisi devreye alındı
• Yönetilen ortalama müşteri reklam harcaması (aylık): 2,2 milyon $ ve üzeri
• Kazanılan ortalama tavsiye komisyonları (aylık): 240.000$

Müşteri Kampanyası Sonuçları:

• Tier 1 protokolleri AlphaGrowth aracılığıyla kampanyalar başlattı
• En iyi DeFi markalarından tutarlı kampanya hacmi

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Neden Çalıştı

• Blockchain-Ads, blockchain ve DeFi gibi kısıtlı dikeyleri destekler
• Ajanslar, müşterilerinin harcadığı her dolardan önemli bir gelir payı kazanıyor
• Blockchain-Ads, uyumlu, zincir içi hedefleme ile Tier 1 DeFi ve protokol düzeyinde kampanyaları destekler
• Martech araçları (kitle segmentleri, huni haritalama, yeniden hedefleme, analitik) raporlamayı ve ölçeklemeyi sorunsuz hale getirir

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Sonuç

Blockchain-Ads, AlphaGrowth'un DeFi ve protokol istemcilerini ölçeklendirmek için tercih edilen reklam platformu olmuştur. Gelir paylaşım modelleri ve gelişmiş hedefleme, geleneksel reklam ağları tarafından eşsizdir. Ajansınız yeni gelir akışlarının kilidini açmak ve kripto müşterileri için gerçek sonuçlar sunmak istiyorsa, Blockchain-Ads Ortağı olun.

AlphaGrowth runs a continuous creative testing operation across its full client portfolio, producing and testing 100+ creatives optimised for CTR and acquisition cost reduction simultaneously. The blended average CTR across all active campaigns is 1.1%. This was with an average CPA of $200 maintained across 40+ DeFi and blockchain clients spanning protocol types and audience profiles.