Caso de estudio AlphaGrowth

AlphaGrowth needed a platform capable of handling institutional-grade DeFi campaign requirements, which includes on-chain wallet targeting, protocol-level funnel tracking, and TVL-contribution measurement. At the same time, it would be delivering a revenue model that scaled with client spend growth.

Four obstacles defined what that required:

• Restricted vertical access: DeFi protocol and blockchain advertising is restricted or unsupported on Google, Meta, and standard programmatic networks. Thus, blocking AlphaGrowth's ability to run paid acquisition for its entire client vertical on mainstream platforms.
• Institutional audience requirements: Tier 1 DeFi protocol campaigns require targeting by wallet holdings and on-chain protocol activity, not interest categories. Standard platforms cannot identify a wallet that has contributed to a lending protocol or provided liquidity on a DEX.
• Complex funnel architecture: DeFi products require multi-step conversion funnels tracking from protocol awareness through wallet connection to TVL contribution. Pixel-based retargeting and activation sequences at this complexity level are not supported by mainstream ad infrastructure.
• Creative volume at scale: Managing 40+ clients simultaneously required producing and testing 100+ creatives optimised for both CTR and acquisition cost across diverse protocol types and audience profiles.

DeFi protocol advertising cannot run on mainstream platforms. Google and Meta restrict blockchain, DeFi, and protocol-level campaigns in most jurisdictions, and neither platform carries the on-chain audience data required to reach TVL-contributing wallet holders. AlphaGrowth needed a platform built specifically for the crypto and DeFi space, with institutional-grade targeting tools and a partner commercial model that grows alongside managed spend.

Blockchain-Ads provided that through four capabilities:

• Institutional-grade on-chain audience segments: Campaigns reached crypto-native users filtered by wallet holdings and protocol activity, enabling AlphaGrowth to target TVL-contributing wallet profiles for each Tier 1 client.
• Protocol-level funnel tracking: The platform supported custom funnel mapping per client, tracking performance from protocol awareness through to TVL contribution and providing transparent reporting at each conversion stage.
• Pixel-based retargeting and activation sequences: Complex DeFi product funnels were supported by retargeting infrastructure capable of handling multi-step activation sequences for protocols requiring wallet connection before conversion.
• Partner revenue model: The agency earns 11% commission on every dollar of client ad spend managed through the platform. Thus, generating $240,000 in monthly commission revenue against $2.2M in managed spend.

Ingresos / Actividad del socio:

• Más de 40 clientes DeFi y Web3 incorporados
• Gasto publicitario promedio gestionado por cliente (mensual): $2.2M+
• Comisiones de referencia promedio ganadas (mensuales): $240,000

Resultados de las campañas de clientes:

• Protocolos de nivel 1 lanzaron campañas a través de AlphaGrowth
• Volumen de campaña constante de las principales marcas DeFi

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Por qué funcionó

• Blockchain-Ads admite verticales restringidas como Web3 y DeFi
• Las agencias ganan una parte significativa de los ingresos por cada dólar que gastan sus clientes
• Blockchain-Ads admite campañas de nivel 1 de DeFi y de nivel de protocolo con segmentación compatible basada en blockchain
• Las herramientas martech (segmentos de audiencia, mapeo de embudo, retargeting, análisis) hacen que los informes y la escalabilidad sean fluidos

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Conclusión

Blockchain-Ads se ha convertido en la plataforma publicitaria de referencia de AlphaGrowth para escalar clientes DeFi y de protocolos. Su modelo de reparto de ingresos y segmentación avanzada no tienen rival en las redes publicitarias tradicionales. Si su agencia quiere desbloquear nuevas fuentes de ingresos y ofrecer resultados reales para clientes Web3, conviértase en socio de Blockchain-Ads.

AlphaGrowth runs a continuous creative testing operation across its full client portfolio, producing and testing 100+ creatives optimised for CTR and acquisition cost reduction simultaneously. The blended average CTR across all active campaigns is 1.1%. This was with an average CPA of $200 maintained across 40+ DeFi and blockchain clients spanning protocol types and audience profiles.