Total Impressions: 15M | Click-Through Rate (CTR): 1.44% | Qualified Leads Generated: 600+ | CPA across all campaigns: $15.5

InFlame, a leading marketing agency in the blockchain space, leveraged Blockchain-Ads to run targeted campaigns for their clients. This case study focuses on the campaigns they ran for Metastudio and BettingCrocs. It examines the strategies employed and the impressive results achieved for both projects, each with distinct goals.

Campaign Overview

InFlame utilized Blockchain-Ads' advanced targeting capabilities to achieve specific objectives for Frostbit and BettingCrocs. The campaigns were tailored to each project's unique requirements and target audience, with these straightforward goals:

• Metastudio: The primary goal was to drive token volume and increase presale value for its Frostbit (FRST) Token They also aimed to acquire new users interested in the Metastudio ecosystem.
• ‍BettingCrocs: The primary goal was to drive registration and first-time deposits, as well as increase the number of token holders at launch.

Strategy

To achieve the goals of driving token volume and increasing presale value for Metastudios' Frostbit (FRST) token, InFlame implemented the following Web3 targeting strategy:

• Web3 Audience Targeting: Leveraged pre-built audiences of DeFi enthusiasts, NFT collectors, and Blockchain Gaming natives.
• On-chain Targeting: Focused on users holding gaming tokens (MANA, SAND) and transacting with gaming/DeFi projects.
• Competitor Targeting: Tracked users interacting with gaming/metaverse platforms (Decentraland, The Sandbox) to convert their user base.

To drive registration, first-time deposits, and increase token holders for BettingCrocs, InFlame employed the following Web3 targeting parameters:

• Web3 Audience Targeting: Used pre-built audiences of Sports Betting enthusiasts, Crypto News followers, DeFi Trading participants, Web3 Gamers, and PlayToEarn
• Wallet Targeting: Metamask, Trust Wallet, Coinbase Wallet
• Crypto Portfolio Targeting: Targeted wallets with $1,500–$10,000 in crypto assets to ensure betting participation capacity.

The campaign focused on highlighting BettingCrocs' unique features, the benefits of becoming a token holder, and attractive incentives for first-time deposits.

Results

The targeted advertising campaigns yielded impressive results for both clients:

‍Frostbit (FRST) Token:

• Achieved sold-out status during the first phase of the presale
• Reached an opening market cap of $1.8 million within the first few hours
• Acquired over 3,000 token holders at the token launch event

BettingCrocs:

• Acquired over 1,215 new registered users
• Achieved $213,400 in FTDs

Overall, all campaigns got 15 million total impressions with a 1.44% click-through rate (CTR) at $15.5 CPA across all campaigns.

Why it Worked

• Dynamic retargeting using real-time on-chain data increased conversion rates by 18% across campaigns
• Adaptive ad placements optimized through user journey analysis.
• Cross-campaign A/B testing improved CTR by 31% through data-backed creative iterations

Conclusion

InFlame's campaigns for Frostbit and BettingCrocs showcase the power of adaptive targeting in Web3 marketing. By leveraging Blockchain-ads' advanced capabilities and applying cross-campaign learnings, InFlame achieved outstanding results for both projects. This approach demonstrates how data-driven, iterative strategies can significantly enhance campaign performance in the dynamic blockchain space.