Caso de Estudio HitGaming

HitGaming needed a platform that could support the full scope of its crypto casino client campaigns, that is: on-chain audience targeting, retargeting infrastructure, and transparent reporting. At the same time, it would be generating a meaningful partner revenue stream tied directly to managed spend.

Four obstacles defined what that required: 

• Restricted vertical access: Crypto casino advertising is blocked on Google, Meta, and most programmatic networks globally, removing the standard acquisition channels for HitGaming's entire client vertical.
• On-chain audience requirements: Crypto casino FTD campaigns require wallet-level behavioural signals to reach players who have actually interacted with casino or GameFi platforms on-chain. Interest-based targeting on mainstream platforms cannot provide this.
• Retargeting infrastructure at scale: Managing 46 campaigns across multiple casino operators simultaneously required a platform with robust pixel-based retargeting capable of running incentive-led re-engagement across the full client portfolio.
• Creative volume and testing: Optimising over 60 banner creatives across CTR and deposit rate simultaneously required a platform with systematic A/B testing tools built for iGaming creative cycles.

HitGaming's entire client base operates in a vertical that mainstream ad networks explicitly restrict. Every client campaign requires access to crypto casino and GameFi audiences that cannot be reached through Google or Meta. The agency needed a single platform capable of handling on-chain targeting, retargeting, and creative testing across all 46 campaigns simultaneously. It also needed a partner model that converts managed spend into recurring agency revenue.

Blockchain-Ads provided that through four capabilities:

• On-chain casino targeting: Campaigns reached users who had verifiably interacted with crypto casinos and GameFi platforms on-chain, filtering for players with demonstrated casino behaviour rather than broad gambling interest.
• GEO layering: Spend was focused on high-value regions and player lifetime value zones across global markets, maximising deposit quality per campaign.
• Pixel-based retargeting infrastructure: The platform's retargeting tools enabled HitGaming to deploy cashback and free spin incentives to users who had engaged but not yet deposited. With this, it creates a structured re-engagement funnel across all client campaigns.
• Partner revenue model: The agency earns 15% commission on every dollar of client ad spend managed through the platform. Thus, generating $78,825 in monthly commission revenue against $525,500 in managed spend.

Ingresos/Actividad del Socio:

• Se incorporaron 9 clientes activos de casinos cripto en los primeros 6 meses
• Gasto Publicitario Mensual Gestionado: $525,500
• Comisión de Socio Ganada (mensual): $78,825

Resultados de Campañas de Clientes:

• 42% de las conversiones impulsadas por retargeting

Por Qué Funcionó

• Las agencias ganan ingresos por cada dólar que los clientes gastan a través del modelo de socios de Blockchain-Ads
• Blockchain-ads apoya las verticales de iGaming y casinos cripto, ya que las principales redes publicitarias restringen estas categorías
• Herramientas avanzadas (segmentación on-chain, retargeting, optimización creativa) permiten informes transparentes y crecimiento escalable

Conclusión

Blockchain-Ads ha sido la plataforma de referencia de HitGaming para campañas de casinos Web3 durante el último año. A diferencia de Google o Meta, Blockchain-Ads ofrece tanto un modelo de reparto de ingresos como las herramientas de segmentación necesarias para el éxito en iGaming. Si eres una agencia de marketing lista para ganar más del gasto publicitario de tus clientes, convértete en Socio de Blockchain-Ads.

HitGaming runs a systematic creative testing engine across all 46 campaigns, optimising over 60 banner creatives for both CTR and deposit rate simultaneously. The testing engine operates on continuous rotation, identifying winning creatives per client vertical and retiring underperforming assets on an ongoing basis. The blended CTR across the portfolio is 1.89% at an average CPA of $180, consistent with the crypto-casino FTD acquisition range.