HitGaming 사례 연구

HitGaming needed a platform that could support the full scope of its crypto casino client campaigns, that is: on-chain audience targeting, retargeting infrastructure, and transparent reporting. At the same time, it would be generating a meaningful partner revenue stream tied directly to managed spend.

Four obstacles defined what that required: 

• Restricted vertical access: Crypto casino advertising is blocked on Google, Meta, and most programmatic networks globally, removing the standard acquisition channels for HitGaming's entire client vertical.
• On-chain audience requirements: Crypto casino FTD campaigns require wallet-level behavioural signals to reach players who have actually interacted with casino or GameFi platforms on-chain. Interest-based targeting on mainstream platforms cannot provide this.
• Retargeting infrastructure at scale: Managing 46 campaigns across multiple casino operators simultaneously required a platform with robust pixel-based retargeting capable of running incentive-led re-engagement across the full client portfolio.
• Creative volume and testing: Optimising over 60 banner creatives across CTR and deposit rate simultaneously required a platform with systematic A/B testing tools built for iGaming creative cycles.

HitGaming's entire client base operates in a vertical that mainstream ad networks explicitly restrict. Every client campaign requires access to crypto casino and GameFi audiences that cannot be reached through Google or Meta. The agency needed a single platform capable of handling on-chain targeting, retargeting, and creative testing across all 46 campaigns simultaneously. It also needed a partner model that converts managed spend into recurring agency revenue.

Blockchain-Ads provided that through four capabilities:

• On-chain casino targeting: Campaigns reached users who had verifiably interacted with crypto casinos and GameFi platforms on-chain, filtering for players with demonstrated casino behaviour rather than broad gambling interest.
• GEO layering: Spend was focused on high-value regions and player lifetime value zones across global markets, maximising deposit quality per campaign.
• Pixel-based retargeting infrastructure: The platform's retargeting tools enabled HitGaming to deploy cashback and free spin incentives to users who had engaged but not yet deposited. With this, it creates a structured re-engagement funnel across all client campaigns.
• Partner revenue model: The agency earns 15% commission on every dollar of client ad spend managed through the platform. Thus, generating $78,825 in monthly commission revenue against $525,500 in managed spend.

파트너 수익/활동:

• 처음 6개월 동안 9개의 활성 암호화폐 카지노 고객 유치
• 관리된 월간 광고 비용: $525,500
• 파트너 수수료 수입(월간): $78,825

고객 캠페인 결과:

• 리타겟팅으로 전환율 42% 달성

성공 이유

• 대행사는 Blockchain-Ads 파트너 모델을 통해 고객이 지출하는 모든 달러에서 수익 발생
• 주요 광고 네트워크가 이러한 카테고리를 제한하기 때문에 Blockchain-ads는 iGaming 및 암호화폐 카지노 분야를 지원
• 고급 도구(온체인 타겟팅, 리타겟팅, 크리에이티브 최적화)가 투명한 보고 및 확장 가능한 성장 가능

결론

Blockchain-Ads는 지난 1년간 HitGaming의 Web3 카지노 캠페인을 위한 핵심 플랫폼이었습니다. Google이나 Meta와 달리 Blockchain-Ads는 수익 공유 모델과 iGaming 성공에 필요한 타겟팅 도구를 모두 제공합니다. 고객의 광고 비용에서 더 많은 수익을 올릴 준비가 된 마케팅 대행사라면 Blockchain-Ads 파트너가 되십시오.

HitGaming runs a systematic creative testing engine across all 46 campaigns, optimising over 60 banner creatives for both CTR and deposit rate simultaneously. The testing engine operates on continuous rotation, identifying winning creatives per client vertical and retiring underperforming assets on an ongoing basis. The blended CTR across the portfolio is 1.89% at an average CPA of $180, consistent with the crypto-casino FTD acquisition range.