HitGaming案例研究

HitGaming needed a platform that could support the full scope of its crypto casino client campaigns, that is: on-chain audience targeting, retargeting infrastructure, and transparent reporting. At the same time, it would be generating a meaningful partner revenue stream tied directly to managed spend.

Four obstacles defined what that required: 

• Restricted vertical access: Crypto casino advertising is blocked on Google, Meta, and most programmatic networks globally, removing the standard acquisition channels for HitGaming's entire client vertical.
• On-chain audience requirements: Crypto casino FTD campaigns require wallet-level behavioural signals to reach players who have actually interacted with casino or GameFi platforms on-chain. Interest-based targeting on mainstream platforms cannot provide this.
• Retargeting infrastructure at scale: Managing 46 campaigns across multiple casino operators simultaneously required a platform with robust pixel-based retargeting capable of running incentive-led re-engagement across the full client portfolio.
• Creative volume and testing: Optimising over 60 banner creatives across CTR and deposit rate simultaneously required a platform with systematic A/B testing tools built for iGaming creative cycles.

HitGaming's entire client base operates in a vertical that mainstream ad networks explicitly restrict. Every client campaign requires access to crypto casino and GameFi audiences that cannot be reached through Google or Meta. The agency needed a single platform capable of handling on-chain targeting, retargeting, and creative testing across all 46 campaigns simultaneously. It also needed a partner model that converts managed spend into recurring agency revenue.

Blockchain-Ads provided that through four capabilities:

• On-chain casino targeting: Campaigns reached users who had verifiably interacted with crypto casinos and GameFi platforms on-chain, filtering for players with demonstrated casino behaviour rather than broad gambling interest.
• GEO layering: Spend was focused on high-value regions and player lifetime value zones across global markets, maximising deposit quality per campaign.
• Pixel-based retargeting infrastructure: The platform's retargeting tools enabled HitGaming to deploy cashback and free spin incentives to users who had engaged but not yet deposited. With this, it creates a structured re-engagement funnel across all client campaigns.
• Partner revenue model: The agency earns 15% commission on every dollar of client ad spend managed through the platform. Thus, generating $78,825 in monthly commission revenue against $525,500 in managed spend.

合作伙伴收入/活动：

• 在前6个月内接入了9个活跃的加密赌场客户
• 管理月度广告支出：$525,500
• 赚取的合作伙伴佣金（每月）：$78,825

客户活动成果：

• 42%的转化由重定向驱动

成功原因

• 代理机构通过 Blockchain-Ads 的合作伙伴模式从客户支出的每一美元中赚取收入
• Blockchain-ads 支持 iGaming 和加密赌场领域，因为主要广告网络限制这些类别
• 高级工具（链上定向、重定向、创意优化）实现透明报告和可扩展增长

结论

在过去一年里，Blockchain-Ads 一直是 HitGaming Web3 赌场活动的首选平台。与 Google 或 Meta 不同，Blockchain-Ads 提供收入分成模式和 iGaming 成功所需的定向工具。如果您是一家准备从客户广告支出中赚取更多收入的营销代理机构，请成为 Blockchain-Ads 合作伙伴。

HitGaming runs a systematic creative testing engine across all 46 campaigns, optimising over 60 banner creatives for both CTR and deposit rate simultaneously. The testing engine operates on continuous rotation, identifying winning creatives per client vertical and retiring underperforming assets on an ongoing basis. The blended CTR across the portfolio is 1.89% at an average CPA of $180, consistent with the crypto-casino FTD acquisition range.