AlphaGrowth案例研究

AlphaGrowth needed a platform capable of handling institutional-grade DeFi campaign requirements, which includes on-chain wallet targeting, protocol-level funnel tracking, and TVL-contribution measurement. At the same time, it would be delivering a revenue model that scaled with client spend growth.

Four obstacles defined what that required:

• Restricted vertical access: DeFi protocol and blockchain advertising is restricted or unsupported on Google, Meta, and standard programmatic networks. Thus, blocking AlphaGrowth's ability to run paid acquisition for its entire client vertical on mainstream platforms.
• Institutional audience requirements: Tier 1 DeFi protocol campaigns require targeting by wallet holdings and on-chain protocol activity, not interest categories. Standard platforms cannot identify a wallet that has contributed to a lending protocol or provided liquidity on a DEX.
• Complex funnel architecture: DeFi products require multi-step conversion funnels tracking from protocol awareness through wallet connection to TVL contribution. Pixel-based retargeting and activation sequences at this complexity level are not supported by mainstream ad infrastructure.
• Creative volume at scale: Managing 40+ clients simultaneously required producing and testing 100+ creatives optimised for both CTR and acquisition cost across diverse protocol types and audience profiles.

DeFi protocol advertising cannot run on mainstream platforms. Google and Meta restrict blockchain, DeFi, and protocol-level campaigns in most jurisdictions, and neither platform carries the on-chain audience data required to reach TVL-contributing wallet holders. AlphaGrowth needed a platform built specifically for the crypto and DeFi space, with institutional-grade targeting tools and a partner commercial model that grows alongside managed spend.

Blockchain-Ads provided that through four capabilities:

• Institutional-grade on-chain audience segments: Campaigns reached crypto-native users filtered by wallet holdings and protocol activity, enabling AlphaGrowth to target TVL-contributing wallet profiles for each Tier 1 client.
• Protocol-level funnel tracking: The platform supported custom funnel mapping per client, tracking performance from protocol awareness through to TVL contribution and providing transparent reporting at each conversion stage.
• Pixel-based retargeting and activation sequences: Complex DeFi product funnels were supported by retargeting infrastructure capable of handling multi-step activation sequences for protocols requiring wallet connection before conversion.
• Partner revenue model: The agency earns 11% commission on every dollar of client ad spend managed through the platform. Thus, generating $240,000 in monthly commission revenue against $2.2M in managed spend.

合作伙伴收入/活动：

• 吸引了40多个DeFi和Web3客户
• 平均客户广告支出管理（每月）：220万美元+
• 平均推荐佣金收入（每月）：24万美元

客户活动成果：

• 一级协议通过AlphaGrowth启动活动
• 来自顶级DeFi品牌的持续活动量

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成功原因

• Blockchain-Ads支持Web3和DeFi等受限垂直领域
• 代理机构从客户花费的每一美元中赚取可观的收入份额
• Blockchain-Ads通过合规的链上定位支持一级DeFi和协议级活动
• 营销技术工具（受众细分、漏斗映射、重定向、分析）使报告和扩展无缝衔接

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结论

Blockchain-Ads已成为AlphaGrowth扩展DeFi和协议客户的首选广告平台。他们的收入分享模式和先进的定位是传统广告网络无法比拟的。如果您的代理机构想要开启新的收入来源并为Web3客户提供真实的结果，请成为Blockchain-Ads合作伙伴。

AlphaGrowth runs a continuous creative testing operation across its full client portfolio, producing and testing 100+ creatives optimised for CTR and acquisition cost reduction simultaneously. The blended average CTR across all active campaigns is 1.1%. This was with an average CPA of $200 maintained across 40+ DeFi and blockchain clients spanning protocol types and audience profiles.