AlphaGrowth 사례 연구

AlphaGrowth needed a platform capable of handling institutional-grade DeFi campaign requirements, which includes on-chain wallet targeting, protocol-level funnel tracking, and TVL-contribution measurement. At the same time, it would be delivering a revenue model that scaled with client spend growth.

Four obstacles defined what that required:

• Restricted vertical access: DeFi protocol and blockchain advertising is restricted or unsupported on Google, Meta, and standard programmatic networks. Thus, blocking AlphaGrowth's ability to run paid acquisition for its entire client vertical on mainstream platforms.
• Institutional audience requirements: Tier 1 DeFi protocol campaigns require targeting by wallet holdings and on-chain protocol activity, not interest categories. Standard platforms cannot identify a wallet that has contributed to a lending protocol or provided liquidity on a DEX.
• Complex funnel architecture: DeFi products require multi-step conversion funnels tracking from protocol awareness through wallet connection to TVL contribution. Pixel-based retargeting and activation sequences at this complexity level are not supported by mainstream ad infrastructure.
• Creative volume at scale: Managing 40+ clients simultaneously required producing and testing 100+ creatives optimised for both CTR and acquisition cost across diverse protocol types and audience profiles.

DeFi protocol advertising cannot run on mainstream platforms. Google and Meta restrict blockchain, DeFi, and protocol-level campaigns in most jurisdictions, and neither platform carries the on-chain audience data required to reach TVL-contributing wallet holders. AlphaGrowth needed a platform built specifically for the crypto and DeFi space, with institutional-grade targeting tools and a partner commercial model that grows alongside managed spend.

Blockchain-Ads provided that through four capabilities:

• Institutional-grade on-chain audience segments: Campaigns reached crypto-native users filtered by wallet holdings and protocol activity, enabling AlphaGrowth to target TVL-contributing wallet profiles for each Tier 1 client.
• Protocol-level funnel tracking: The platform supported custom funnel mapping per client, tracking performance from protocol awareness through to TVL contribution and providing transparent reporting at each conversion stage.
• Pixel-based retargeting and activation sequences: Complex DeFi product funnels were supported by retargeting infrastructure capable of handling multi-step activation sequences for protocols requiring wallet connection before conversion.
• Partner revenue model: The agency earns 11% commission on every dollar of client ad spend managed through the platform. Thus, generating $240,000 in monthly commission revenue against $2.2M in managed spend.

파트너 수익 / 활동:

• 40개 이상의 DeFi 및 Web3 클라이언트 유치
• 평균 클라이언트 광고 비용 관리(월간): 220만 달러+
• 평균 추천 커미션 수익(월간): 24만 달러

클라이언트 캠페인 결과:

• 티어 1 프로토콜이 AlphaGrowth를 통해 캠페인을 시작
• 주요 DeFi 브랜드로부터의 지속적인 캠페인 규모

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성공 요인

• Blockchain-Ads는 Web3 및 DeFi와 같은 제한된 분야를 지원합니다
• 대행사는 클라이언트가 지출하는 모든 달러에 대해 상당한 수익 몰을 획듍합니다
• Blockchain-Ads는 준수적이고 온체인 기반의 타겟팅으로 티어 1 DeFi 및 프로토콜 레벨 캠페인을 지원합니다
• Martech 도구(오디언스 세그먼트, 퍼널 매핑, 리타겟팅, 분석)는 보고 및 확장을 원활하게 만듭니다

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결론

Blockchain-Ads는 DeFi 및 프로토콜 클라이언트를 확장하기 위한 AlphaGrowth의 주력 광고 플랫폼이 되었습니다. 그들의 수익 분배 모델과 고급 타겟팅은 기존 광고 네트워크와 비교할 수 없습니다. 귀사의 대행사가 새로운 수익원을 창출하고 Web3 클라이언트를 위한 실질적인 결과를 제공하고 싶다면 Blockchain-Ads 파트너가 되십시오.

AlphaGrowth runs a continuous creative testing operation across its full client portfolio, producing and testing 100+ creatives optimised for CTR and acquisition cost reduction simultaneously. The blended average CTR across all active campaigns is 1.1%. This was with an average CPA of $200 maintained across 40+ DeFi and blockchain clients spanning protocol types and audience profiles.