10 Top Sports Betting Marketing Strategies for Sportsbooks in 2025

Sports betting marketing is essential for any sportsbook that wants to remain competitive. It has to do with every form of strategy sports betting platforms use to draw in and convert users into real money bettors. 

The 10 best sports betting marketing strategies we’ve seen sportsbooks use in 2025 include: 

1. Ranking on search engines for sports betting keywords (SEO)
2. Prioritizing app store and mobile marketing
3. Using betting programmatic advertising
4. Running PPC advertising
5. Trying out social media marketing
6. Offering sportsbook affiliate programs
7. Running influencer marketing
8. Collaborating with sports teams and leagues
9. Using localized marketing
10. Using betting email marketing

The most effective sportsbook marketing strategy is programmatic advertising using networks like Blockchain-Ads alongside SEO and content marketing. This combination offers better returns compared to using Facebook or Google to run ads, which have numerous restrictions. 

Ad networks understand the iGaming landscape and can create content that complies with Google policies.

Operators already use these strategies in major markets like the United States and Europe. Moreover, they’ve also shown great potential in emerging markets like Canada and Africa.

This article will cover the above mentioned strategies, regulations that affect sports betting marketing, what you should know as an advertiser, and more. 

1. Rank on Search Engines for Sports Betting Keywords

Search engines are online software systems that help users find information online. They rank among the best marketing channels to promote your sports betting platform and sportsbook business. Most people looking for an item or location first run a search on Google. This means it is important for sports betting operators to leverage search engines to stay competitive in the sports betting industry.

There are many ways to rank on search engines. First, search for the right keywords related to sports betting and incorporate them into your online sportsbook website. Tools like Ahrefs, SurferSEO, and Google Search Console can help optimize your marketing efforts and advertising campaigns.

Next, create high-quality and relevant content using these keywords and get backlinks from reputable sites. Ideally, you’ll need an experienced content specialist to get the best outcome here and improve your brand visibility and brand credibility.

You'll also want to ensure your website is mobile-friendly so visitors can check it out from any location or device, including mobile apps. Lastly, optimize your platform to load fast so users can have a smoother experience—that will result in a higher ranking and better customer acquisition.

2. Prioritize App Store and Mobile Marketing

App store marketing consists of all the techniques used in digital marketing and advertising services on platforms like Google Play and Apple Store. Since most sports enthusiasts and bettors tend to download mobile apps from these stores, you can tap into this large user base by running sports betting advertising campaigns targeting sportsbook users.

Great platforms to use include Unity Ads and Search Ads. Both allow you to display paid advertising and social media ads in various app stores. This way, as potential customers download apps related to online betting and sports betting, they also get to see your ad.

The best part is that conversion is easier since you are advertising to people who already have an interest in your sportsbook business and type of service, helping you optimize your marketing spend effectively.

3. Use Betting Programmatic Advertising

Programmatic advertising lets you use specialized ad networks like Blockchain-Ads to automate your adverts. These minimize manual efforts and ensure better outcomes since the networks use expert targeting methods and data analytics to optimize your sports betting campaigns.

Simply enter your criteria, and Blockchain-Ads will use various promotional strategies to get your adverts to the right target audience. Some tactics to expect using Programmatic Advertising are:

• Retargeting campaigns
• Cross-Device targeting
• Personalized Ads
• Dynamic retargeting

The best part about the Blockchain-Ads network is that it targets both traditional and web3 audiences. Ultimately, you reach those who are interested and have the capacity to bet on your sportsbook business, enhancing your brand visibility in this competitive market.

4. Consider PPC Advertising

PPC, or Pay-Per-Click advertising, is a digital marketing strategy where you pay a fee every time a user clicks your sports betting ads. You can use it to increase the number of new customers who sign up and deposit on your sportsbook platform. With PPC advertising, you save money since you pay only when target customers engage with your content.

To use PPC advertising effectively, look for high-ranking sports betting keywords like bet on football, best sportsbook, or live betting. Then, bid on those with a higher conversion rate when you place your ads.

Better still, you can target specific sports events like the World Cup or Super Bowl when they come around. Then, tailor your PPC campaign to the event using keywords like "Bet on the World Cup." This will help you attract users interested in these sporting events – which means a higher conversion rate and better return on marketing costs.

5. Try Out Social Media Marketing

Social media marketing involves using platforms like Instagram, Facebook, and X to promote your sports betting business and sportsbook website. It is another excellent tool for marketing your sports betting services. Almost everyone today has a social media account, which makes it a great way to instantly connect with sports fans and showcase your sportsbook offerings and betting options.

Top options include X, Facebook, Instagram, YouTube, and TikTok. Most market leaders like BetMGM and FanDuel have social media accounts on X. On the platform, they promote betting opportunities, sports updates including NFL games, and bonuses to users. This type of interaction helps keep your brand in the eyes of players and improves engagement.

Moreover, social media marketing is a great way to build brand recognition, brand loyalty, and brand credibility. However, note that all social media platforms have their unique rules and regulations regarding gambling related ads and sports betting advertising. Note them first before you leverage any social media site for your advertising needs.

6. Offer Sportsbook Affiliate Programs

Affiliate marketing involves collaborating with individuals or teams to promote your sports betting services. Your affiliates will receive a commission whenever a user signs up or deposits funds on your sportsbook platform. This makes affiliate marketing an extremely budget-friendly and effective traditional marketing strategy.

Affiliate marketers could be sports streamers, betting experts, bloggers, or other popular names within the sports betting industry. Make sure you only work with those who are already established in the industry to maximize your marketing efforts, brand visibility, and customer acquisition in this competitive sportsbook business.

7. Consider Influencer Marketing

Influencer marketing is a strategy where you partner with a popular figure to promote your sportsbook business. This is usually an expert or celebrity in sports betting, and you are banking on leveraging their fan base to boost brand visibility and brand credibility within the competitive sportsbook industry.

For instance, Stake.com has partnered with many recognized names in the sports industry, including UFC Champion Isreal Adesanya. It has also collaborated with the well-known Canadian rapper Drake. These partnerships have increased its popularity among UFC fans and music lovers, thus leading to more signups and valuable insights into betting patterns and betting strategies.

With influencer marketing, you let these recognized sports experts advertise your brand to the right target audience. Because many people already trust them, they are more likely to listen and sign up. If done right, influencer marketing can bring significant organic traffic and improve your sportsbook’s unique selling proposition. However, you'll want to consider your budget before investing in this option.

8. Collaborate with Sports Teams and Leagues

What better way to promote your sportsbook than partnering with a sports team? This strategy lets you leverage the passion of sports fans to grow your business. It also helps build trust and recognition since you align with well-known teams and leagues. 

Partnerships can take many forms, including co-branded content, sponsorships, exclusive bonuses, and more. For instance, since 2015, Betway has been West Ham United's principal partner. The logo is on the training and playing shirts of senior team members. This has helped the sportsbook build recognition in the industry and grow its user base. DraftKings is also the NFL's official sports betting and fantasy partner. 

While these are major collaborations that'll certainly require a massive budget, you can partner with less-popular teams instead. It will still provide the same results on a smaller scale. Once you have made a name in the industry, you can then aim for more established teams. 

9. Consider Localized Marketing

Localized marketing is essential for sports betting sites breaking into a new market. It means using marketing strategies that comply with local laws. Also, it involves learning what your target audience prefers in terms of players, leagues, and sports events. With the information you get, you can effectively tailor your messaging, ensuring a fruitful marketing campaign. For instance, promoting NFL sports betting in Egypt won't be as profitable as in the USA.

Another part of localized marketing involves partnering with local bars, stadiums, and sports teams. By working with these local establishments, you can leverage their existing fan base to boost your sports betting site. It will also help you navigate the market with ease since you are working with people who already understand it. This approach enhances your in venue marketing efforts and strengthens your sportsbook marketing campaigns in the target region.

10. Consider Betting Email Marketing

Email marketing involves promoting your brand or service through emails. It is a strategy that always works wonders. However, you'll have to learn how to use it, or you'll end up in the spam folder. If utilized right, it is an excellent way to send news, unique offers, and betting tips to users. This could help boost player retention and loyalty as they engage with your emails. 

You’ll need to combine it with other strategies to use it right. For instance, you can use it to follow up on leads from your SEO marketing strategy. Say a user visits your site from a backlink, spends some time in the Basketball bet section, and leaves. You can send a personalized offer with boosted odds on upcoming NBA events. This type of proper targeting can ensure better click rates and conversions. 

What Should Advertisers Know About Sports Betting Marketing?

Sports betting marketing involves the promotion of sportsbooks to attract and convert users into regular bettors. Before you go further into this type of marketing, you must first understand what sports betting is all about.

Sports betting is a type of gambling that involves wagering on the results of sporting events. It plays a very important role in the gambling industry as it is one of the fastest-growing iGaming sectors with a huge user base.

Furthermore, it appeals to many users because they can enjoy their favorite sport and potentially make real money on the side. Sports betting marketing focuses on targeting sports fans using different strategies, including:

1. Collaboration with sports establishments, such as sports bars and stadiums, leveraging in venue marketing and traditional media advertising
2. Digital advertising, including paid ads, programmatic advertising, and gambling related ads on various platforms to maximize ad space and brand visibility
3. Personalized campaigns featuring betting promotions, free bets, and promotional codes to enhance customer acquisition and retention

The sportsbook marketing landscape today is highly competitive with numerous operators vying for attention and constantly growing. As such, advertisers must be flexible and comply with local legislation. As more states in the US start to legalize sports betting, sportsbooks are looking to venture into the market and grow their user base. The main issues advertisers may experience include following strict ad regulations and ensuring responsible gambling.

Advertisers who want to venture into the sports betting sector need to understand all it entails. We'll look into these in the sections below.

What is the Most Effective Sports Betting Marketing Strategy for 2025?

As mentioned earlier, programmatic advertising is the most effective sports betting marketing strategy for sportsbook websites. It is a combination of many other sports betting marketing strategies that makes it excellent.

To explain why this works, let’s investigate how Blockchain-Ads helped Spinwise generate $35,210 in deposits. Spinwise wanted to raise high-value users who would make deposits with a $10,000 budget.

Blockchain-Ads used its programmatic ad network to target these users by combining numerous strategies such as:

1. Content marketing
2. Marketing localization
3. Creative customization
4. Targeted audience segmentation

Ultimately, Spinwise received over $30,000 in deposits and 19,235 clicks! This is a 3.52x return on their initial budget, demonstrating the significant investment and effectiveness of programmatic advertising in the competitive gambling industry and sports betting business.

Note that you are not limited to the strategies in this example. You can combine as many as you like to suit your sportsbook business and marketing goals.

How does Regulations Impact Sports Betting Marketing Strategies?

Regulations affect how you can promote the services of your sportsbook and interact with users. To ensure you don’t run into a hitch, it is vital to understand the effect of regulations. Here are some to note: 

1. Compliance with local advertising guidelines 
2. Inclusion of responsible gambling messaging 
3. Target Audience Limitation – Respect age restrictions and target only locations where sports betting is legal
4. Regulations pertaining to bonuses and promotions 
5. Security and Data Privacy Compliance 

What are the biggest sports betting markets for advertising?

Statista projects that the value of the iGaming market is set to rise to $97 billion in 2025. This means there is no better time than now to venture into the market. However, some sections of the market are larger than others due to their popularity, size, and potential for growth. If you want fast results, it is important to run your ads in these markets first. 

Here's a list of the biggest sports markets to advertise: 

1. Europe 
2. Asia Pacific 
3. North America 
4. Central America
5. Australia 
6. New Zealand

What are some emerging sportsbook markets?

Aside from the already established sportsbook markets, others are projected to grow later in the future. It is a great idea to leverage these markets and get a piece before it becomes saturated. These include: 

1. Latin America—Brazil and Argentina 
2. Canada 
3. Mexico
4. Thailand 

These regions are looking to fully widen the legalization of sports betting, creating a larger market. 

Can you run sports betting ads on Google and Facebook?

Yes, you can run sports betting ads on Facebook and Google. However, there are a few important rules to note. Both Google and Facebook restrict sports betting advertising to only regions where sports betting is legal, and all ads must comply with local laws and advertising regulations. Additionally, you cannot target users under the legal gambling age. Lastly, Google requires you to obtain the Google Gambling Ads Certification. Only advertisers with this certification can promote gambling related ads while following the other requirements above, ensuring responsible and compliant sports betting advertising campaigns that align with industry standards.

What Emerging Trends Will Shape Sportsbook Marketing in 2025 and beyond?

Some key trends to anticipate include: 

1. Increased emphasis on mobile sports betting 
2. Integration of streaming and live betting 
3. Growing popularity of eSports betting 
4. Better promotion of responsible gambling 
5. Incorporation of AI and Virtual Reality 

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