10 Top iGaming Marketing Agencies for Online Gambling Advertising in 2025

An iGaming marketing agency helps to create marketing campaigns for online gambling operators. These agencies use their knowledge of gambling laws to create marketing solutions for gambling businesses. Many operators can leverage marketing agencies for their promotional needs. These include online casinos, payment providers, game developers, and lotteries. Advertising agencies can help the aforementioned stakeholders increase customer loyalty, build awareness, and increase conversion. 

Many iGaming marketing agencies are offering their services today. But some stand out from others. Blockchain-Ads research team has put together a list of the top 10 agencies out of 650+ known agencies across the iGaming industry. The list of marketing agencies includes:

1. CliqBetter
2. TAG Media Limited
3. Kairos Media
4. NeoReach
5. Mustard Digital
6. Digital Fuel
7. Square In The Air
8. ActiveWin
9. GorillaZap
10. Blueclaw

Operators who partner with iGaming marketing agencies can expect various services. Some of these include search engine optimization. This helps to improve how operators rank on search engines like Google, ensuring organic traffic. Programmatic advertising is another top strategy. It involves using specialized Ad networks and AI to promote your gambling services. Finally, we have social media marketing. It works to engage prospective players through posts on sites like Instagram and X.

In the sections below, we will explore each of these strategies and more. But first, let's check out the top iGaming marketing agencies and their offerings—starting with CliqBetter.

1. CliqBetter

CliqBetter caters to online casinos, sports betting, lottery, and gambling brands. Its role is to target and convert high-value customers to help iGaming operators grow their digital presence and boost sales.

Some of the areas CliqBetter specializes in include:

• Social Media Marketing: CliqBetter can help operators improve their reach on social media platforms through effective social media campaigns and social media management.
• SEO Agency Services: Creates SEO strategies and technical SEO optimizations to help gambling operators get a higher ranking on search engines. This makes it easier for customers to find them and enhances online visibility.
• Content Marketing Agency Expertise: Develops compelling content to help gambling brands keep their audience engaged and supports lead generation efforts.
• Paid Media Campaigns: Designs and manages paid media campaigns to maximize marketing budget efficiency and drive targeted traffic.

CliqBetter has successfully worked with various clients, including one that helped generate 9,000+ sign-ups on Meta. The agency achieved this feat using a mix of marketing strategies, including advertising campaigns, ad creation, and audience targeting powered by advanced analytics and detailed reports.

The agency stands out from the competition due to its commitment to developing quality outcomes. Moreover, its ability to effectively merge various digital marketing services and creative strategies to get results makes it a reliable igaming digital marketing agency in the competitive online gambling industry, while ensuring regulatory compliance and staying ahead of industry trends.

2. TAG Media Limited

TAG Media Limited is an iGaming affiliate products and services agency that connects operators, players, game studios, and affiliates. This agency is out to grow affiliate partner brand and game studios through responsible and sustainable acquisition. TAG Media Limited operates through the Triple E approach (Educate, Entertain, and Empower), to raise industry standards and bring about positive change.

The key services offered by this agency includes:

• TAG Connect: An affiliate business solution that offers operators rapid access to affiliates around the world.
• Consultancy and Training: TAG Media also offers consultancy services to iGaming brands looking to scale their marketing activities. It also runs theAffiliate Management Academy to provide intensive training to iGaming executives on personal development and practical learning.

• Affiliate Business Development: Market-leading business development services are made available for operators who wish to scale in to new verticals and markets.
• Affiliate Programme Management: Full affiliate programme management support is available to launch, build, and grow affiliate programmes.

TAG Media Limited has successfully launched 50+ affiliate programmes, reached out to over 30 million players, and paid out over $3.5 million to its affiliates. This agency has experts in various regions on its payrole, making it a good choice for any iGaming brand looking to expand globally. After workingwith so many reputable brands like Relax Gaming and LiveScoreBet, you can rest assured that you are in good hands.

3.Kairos Media

Kairos Media is a digital agency that offers complete marketing services to gambling operators. It helps various brands, including those in the iGaming scene, find their voice on social media. This allows them to better connect with their audiences and increase their organic traffic. 

A few of the key services offered by this agency include: 

1. Social-first Creative: The agency understands how to market content for social media platforms. This helps operators engage with social media users to improve conversions. 
2. Influencer Marketing: Collaborating with top influencers in the iGaming sector to help businesses and brands extend their reach. 
3. Esports and Games Marketing: Connect brands to the right gaming audiences to help increase engagement and loyalty. 

Kairos Media has a long list of collaborations, including one with Pepsi. It was contacted by the Pepsi MAX team to create a confident social media persona with the same brand voice. The agency got to work and brought in a 187% increase in brand mentions, a 124% increase in organic impressions, and a 313% increase in positive brand sentiment! 

The agency differentiates itself with its social-first creative. It focuses on the social side of things, making it easier to engage with customers online. 

4. NeoReach

NeoReach helps iGaming brands connect with renowned influencers in the iGaming scene. This way, operators can capitalize on the influencers' fan base to increase organic visitors. It focuses on sports books and online casinos in the iGaming sector. 

NeoReach achieves these objectives for operators using various services, including: 

• Influencer Marketing: The agency has deep-rooted connections with influencers built from decades of experience. They have the insights to link businesses with Influencers who are ideal for their needs. 
• Content Creation: Help create useful content on social media to reach your desired audience.
• Campaign Management: Handling your influencer marketing campaign from finding the influencers to finishing the campaign. This leaves you free to focus on other core business areas. 

With its diverse expertise, NeoReach has worked with different leading names, including NVIDIA. The well-known software development company wanted to promote its GeForce RTX 30 Series Laptops to STEM students in a back-to-school promo. NeoReach chose an influencer with a huge student following who promoted the laptop in his campaign – leading to 3.3 million impressions and 46.7k engagements. 

NeoReach’s unique selling point is its network of iGaming influencers, which it leverages to help operators meet their marketing needs. 

5. Mustard Digital

Mustard Digital caters to a diverse range of iGaming businesses, including online casinos, lottery, bingo, and sports betting sites. Its main objective is to help these establishments maximize their ROI through comprehensive strategy development and data-driven marketing services.

To make this possible, Mustard Digital offers various services, including:

• Data-Led Marketing Approach: Focuses on using advanced analytics and data-driven strategies to optimize your iGaming business’s marketing campaigns and overall marketing spend. This helps improve ROI and boost sales.
• Customer Relationship Management: Maintains engagement with customers after they spend on your iGaming site to help boost retention and foster long-term loyalty.
• Conversion Rate Optimization: Ensures that organic traffic to your website is properly optimized to convert visitors into paying customers, leveraging technical SEO and content marketing tactics.

Mustard Digital has partnered with numerous iGaming brands, including Bojoko. The website, which helps players find the right gambling sites, wanted to reach Canadian players. It contacted Mustard Digital, and the results were impressive, leaving Bojoko satisfied.

The selling point of this agency is its focus on data and strategic marketing development. This ensures any marketing strategy it implements is exactly what your business needs—thus reducing errors and enhancing business growth.

6. Digital Fuel

Digital Fuel is another leading agency focusing on online casinos and sports betting sites. It aims to give the brand an edge in the competitive market using innovative, data-driven strategies and strategic marketing.

Some of the services it offers to brands include:

• Lead Creation: Designing campaigns using tools like Facebook and Google ads to increase organic traffic and convert customers, while optimizing the marketing budget for maximum ROI.
• SEO: Get your iGaming business to rank higher than your competitors on Google by improving search engine rankings. Digital Fuel also creates accurate business listings to ensure customers find reliable information regarding your brand.
• Mobile Advertising: Helps with digital advertising campaigns that target mobile device users and expand your brand visibility and reach.
• Content Marketing: Creates engaging content tailored to the online gaming audience to boost brand awareness and support lead generation efforts.

Using its expertise, the agency has worked with various brands, mostly in the food sector, with excellent results. Its selling point is its focus on business growth, which helps it develop useful strategies to increase your ROI and revenue growth through comprehensive campaign performance analysis.

7. Square in the Air

Square in the Air is a multi-award creative marketing consulting agency in the iGaming industry. It caters to sports betting and online casino sites in Europe and the UK. 

The agency offers brands various key services, including: 

• Design and Branding: Creates a unique identity for your brand that is appealing to users and improves engagement. They engage in website design, social graphics, and more. 
• PR and Media Relations: Helps build your brand awareness in the European iGaming marketplace. It achieves these using strategies tailored to your business and audience. 
• Social media: Improves your social media presence to build your reputation among users. 

Square in the Air has partnered with numerous organizations over the years, including Push Gaming. The software wanted to improve its brand awareness while educating players about its games. SITA then picked 15 streamers from its network who promoted the games online. Ultimately, more than 350 unique content was produced, getting 25 million impressions and 2 million views! 

Square in the Air’s unique selling point is its focus on creative marketing. This ensures it can always coin strategies that are unique to your business.  

8. ActiveWin

ActiveWin is an award-winning marketing agency based in Manchester. It offers extensive marketing services to various segments, such as online casinos, bingo sites, and sportsbooks. 

Some of the key services it offers are:

• SEO: Helps in boosting your iGaming brand’s SEO to help you rank better on search engines. 
• UX & CRO Services: Implements strategies to help improve the User Experience of your website. 
• Market Compliance: ActiveWin will help your iGaming brand comply with constantly changing regulations. This will help you avoid penalties and bans that negatively impact your brand. 

Many iGaming companies, including Betfred, choose ActiveWin as their go-to agency. Betfred, a leading online casino and sports betting site in the UK, wanted to compete for the best keywords. It reached out to ActiveWin, and the agency developed a fully mobile–responsive site with 200 pages using keywords related to betting. Ultimately, Betfred experienced a 68% increase in deposits and a 26% increase in revenue. 

ActiveWin’s unique selling point is its focus on comprehensive iGaming marketing services. It combines different strategies and tools to help your business get the best result.  

9. GorillaZap

GorillaZap is a marketing agency specializing in helping online casinos and sportsbooks achieve their objectives through dynamic content creation and strategic marketing campaigns. The agency focuses on content marketing and real stories that appeal to your customers and draw them in, effectively enhancing online visibility and boosting brand engagement.

GorillaZap is skilled in many verticals, including:

• Website Development: Specializes in developing an appealing, user-friendly website that boosts engagement and conversion, offering comprehensive web development services tailored for the iGaming sector.
• SEO: Helps you rank on search engines using relevant keywords that will get you to your target audience, leveraging advanced search engine optimization techniques to increase organic traffic.
• Content Marketing: Creates quality written and video content that properly tells your story and resonates with your audience, utilizing data analytics to optimize content performance and marketing spend.

GorillaZap has worked with more than 72 iGaming companies and has consistently delivered excellent results. Its unique selling point is the focus on human content combined with an extensive affiliate network, which has a higher chance of converting users and driving sustainable business growth.

10. Blueclaw

Blueclaw is an award-winning agency with a reach in various industries, including iGaming. It helps online casinos and sports betting sites create simple, clear, effective, and sustainable marketing strategies.

The company offers some key services, including:

• SEO: Creates data-driven SEO strategies focusing on keywords that will help boost your ranking on search engines and improve search engine marketing efforts.
• Content Marketing: Uses different disciplines to create compelling content and market it effectively, providing clients with the best results.
• Digital PR Agency: Leverages insights from the SEO team to decide the PR strategy that will be most effective for your brand, including link building to enhance online visibility.

With the help of these strategies, Blueclaw created a content marketing and digital PR campaign for Betway. The online casino and sportsbook operator wanted to increase its brand awareness and get quality links. With a data-focused strategy, Blueclaw helped Betway generate 57 new linking domains, 47 followed links, and 21 links with a Trust Flow of 50+.

Its unique selling point is its data-focused approach, which involves first gathering data to determine the right strategies for your brand and create campaigns that deliver measurable results.

What is an iGaming advertising agency?

An iGaming marketing agency is an organization that specializes in promoting online gambling sites, including casinos, sportsbooks, bingo, lottery sites, and poker rooms. These agencies understand the problems of the iGaming industry, such as player retention, changing regulations, and compliance. They use their in-depth knowledge to create personalized strategies for businesses that address these issues to grow userbase and revenue. 

Statistics show that the online gambling market is projected to reach $125.6 billion in 2027. This makes it a competitive sector, and brands who want to stay ahead must stand out. Proper marketing can help in this area to attract new players and ensure consistent customer loyalty. 

In the next sections, we’ll cover the most important facts about iGaming marketing agencies, starting with their services. 

What services do iGaming and gambling marketing agencies offer?

iGaming and gambling marketing agencies provide various services that help to improve your brand visibility, get new players, and retain old ones. Some of the major services to expect from agencies are: 

1. Programmatic Advertising: This involves the automation of ads using AI or specialized ad networks like Blockchain-Ads. They target your audience using data to ensure you target only the right audience. 
2. SEO: Optimizing your site to improve its ranking on social media to attract organic traffic
3. App Store Marketing: Promoting your gambling ads in app stores to ensure more downloads and reach. 
4. Affiliate Marketing: Collaborating with affiliates in the gambling sector to promote your services. You pay a commission based on the clicks you get. 
5. Social Media Marketing: Engaging with social media users on platforms like Twitter, Facebook, Instagram, and TikTok, with the goal of increasing brand awareness and conversion.  

Now that you know the services to expect, let’s explore how to choose the right online gambling agency for your marketing needs. 

How do you choose the best online gambling agency for your marketing?

While most agencies offer similar services, not all of them may be right for you. When choosing an online gambling marketing agency, the first thing to do is check out its experience. You want an agency that understands the gambling sector. This will ensure that it understands how to create ads that comply with policies and don’t go against local laws. Next, review the agency’s case studies and testimonials from other iGaming operators. Only stick with those that have more positive feedback. 

Lastly, check out the list of services available. It is best to go for an agency with a comprehensive marketing service. These should include SEO, programmatic advertising, affiliate marketing, social media, and influencer marketing. In doing so, you can get all your needs in one platform. 

Are iGaming advertising companies worth it?

Yes, IGaming advertising companies are worth the investment. This is particularly true for new gambling operators since the agencies have the experience and understand everything in the market. They’ll help you navigate the regulations, learn how to remain compliant, and more. 

Plus, they offer crucial services for getting players and retaining them on your platform. Lastly, hiring an iGaming advertising company lets you focus on other important parts of your business while they help with your marketing. This can save you costs and increase ROI in the long run. 

Should you use an iGaming ad network instead?

Yes, using iGaming ad networks like Blockchain-Ads is a smart choice because even most agencies offer Blockchain-Ads' programmatic advertising as a service to their clients. Agencies leverage Blockchain-Ads specialized targeting, creative customization, and Web3 to help their clients reach a high-value audience. This form of targeting is usually accurate and only leaves you with users with a high chance of converting. 

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