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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Open Web Definition
The open web consists of publicly accessible websites, apps, and digital environments that are not confined to walled gardens or gated ecosystems. It enables open access to content and advertising opportunities without requiring user login to specific platforms.
How Open Web Works
- Users browse public websites and apps without platform restrictions.
- Publishers monetize content via ads served through exchanges and SSPs.
- Advertisers target audiences using cookies, contextual data, or identifiers.
- Campaigns run programmatically or through direct publisher deals.
Example of Open Web
A CPG brand launches a display ad campaign reaching users across news outlets, blogs, and entertainment sites not restricted by account logins.
Why Open Web Matters in Advertising
- Provides broad, scalable audience reach
- Reduces dependency on dominant tech platforms
- Supports content diversity and independent journalism
- Essential for building comprehensive, balanced advertising strategies
