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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Open Internet Definition
The open internet encompasses websites, apps, and digital platforms not controlled by closed ecosystems (e.g., Meta, Google, Amazon). It includes independent publishers, news outlets, blogs, and apps where advertisers can run campaigns beyond dominant tech platforms.
How Open Internet Works
- Publishers make ad space available via exchanges or SSPs.
- Advertisers access this inventory through DSPs or direct deals.
- Campaigns run across news sites, blogs, entertainment platforms, etc.
- Allows greater reach beyond proprietary ecosystems.
Example of Open Internet
A consumer brand runs programmatic display ads across lifestyle blogs, news outlets, and mobile apps outside of social platforms.
Why Open Internet Matters in Advertising
- Expands reach beyond closed platforms
- Supports independent publishers and media diversity
- Increases campaign flexibility and inventory variety
- Enhances overall advertising reach and effectiveness
