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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Lead Definition
In marketing, a lead refers to an individual or organization that has shown interest in a product or service, often by providing contact details through forms, downloads, or sign-ups. Leads represent the first stage of the sales funnel, qualifying for further nurturing.
How Lead Works
- Visitors engage with marketing efforts (ads, content, events).
- They submit contact information via forms, chatbots, or registrations.
- Leads are stored in CRM or marketing automation tools.
- Sales or marketing teams follow up to nurture and convert them.
Example of Lead
A user downloads a free eBook from a business website and submits their email, becoming a marketing lead.
Why Lead Matters in Advertising
- Fuels sales pipelines with potential customers
- Enables targeted nurturing for higher conversion rates
- Provides valuable data for segmentation and retargeting
- Drives long-term revenue growth through relationship building
