Lead

Lead Definition

In marketing, a lead refers to an individual or organization that has shown interest in a product or service, often by providing contact details through forms, downloads, or sign-ups. Leads represent the first stage of the sales funnel, qualifying for further nurturing.

How Lead Works

• Visitors engage with marketing efforts (ads, content, events).
  
  
• They submit contact information via forms, chatbots, or registrations.
  
  
• Leads are stored in CRM or marketing automation tools.
  
  
• Sales or marketing teams follow up to nurture and convert them.
  
  

Example of Lead

A user downloads a free eBook from a business website and submits their email, becoming a marketing lead.

Why Lead Matters in Advertising

• Fuels sales pipelines with potential customers
  
  
• Enables targeted nurturing for higher conversion rates
  
  
• Provides valuable data for segmentation and retargeting
  
  
• Drives long-term revenue growth through relationship building