Glossary

Lead

By
Jademi Jude
00
Minutes read
June 27, 2025

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Lead Definition

In marketing, a lead refers to an individual or organization that has shown interest in a product or service, often by providing contact details through forms, downloads, or sign-ups. Leads represent the first stage of the sales funnel, qualifying for further nurturing.

How Lead Works

  • Visitors engage with marketing efforts (ads, content, events).

  • They submit contact information via forms, chatbots, or registrations.

  • Leads are stored in CRM or marketing automation tools.

  • Sales or marketing teams follow up to nurture and convert them.

Example of Lead

A user downloads a free eBook from a business website and submits their email, becoming a marketing lead.

Why Lead Matters in Advertising

  • Fuels sales pipelines with potential customers

  • Enables targeted nurturing for higher conversion rates

  • Provides valuable data for segmentation and retargeting

  • Drives long-term revenue growth through relationship building

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