On-Blockchain Data Attribution: Cookieless, Immutable, Anonymous and Secure.
With the death of 3rd party cookies and the termination of Google Universal Analytics, it is certainly going to be a time of upheaval for marketing departments of all companies around the world. As Google and Meta’s proposed alternatives are vague at best and no solution yet on the market for web3 actors, we are entering a phase of opportunity, in which data insights will give you a massive competitive advantage, no matter the difference in competitor size.
Enter Blockchain-Ads Web3 Data Attribution
After over 6 months of development, Blockchain-Ads and its partner Vulos.io are proud to announce a first-of-its-kind Web3 Data Attribution Analytics portal that lets advertisers see performance and results filtered by Wallets, Web3 Audiences and Web3 Publisher Categories. In addition, our all-in-one Attribution technology gives unmatched transparency to all advertisers by reporting on Blockchain transactions and reverse-engineering the users’ journey back to the ad that triggered the conversions.
How it works
There are two main ingredients in our Data Attribution mix: wallets and on-chain transactions. Users connect their wallet to the Blockchain-Ads Share-to-Earn protocol and start being rewarded for the data they willingly share with the protocol.
Publishers install the Blockchain-Ads tracking script, which tracks what types of wallets visit their websites and apps. They earn the majority of rewards.
Advertisers choose which chain they want to target, along with which profiles and many other key distinguishers of their intended audience. For example, are you an NFT project built on Ethereum Blockchain? During this bear market, you may want to target only those users who hold enough ETH to meet your NFT price point.
All of this data is stored on a permission-based decentralized Blockchain. Blockchain-Ads records on-chain transactions and reports back to advertisers the full users’ journey on the Blockchain-Ads ecosystem that triggered the transaction. Users log onto the Blockchain-Ads protocol through their wallets (no email, name, etc…) This data is 100% anonymous and secure. Our permission-based Blockchain ensures that no 3rd parties have access to this data. Advertisers can only see interaction between themselves and the wallets that are connected to them.
If you wish to learn more about the Blockchain-Ads technology, please read our article about the Wallet Targeting capabilities of our protocol: https://firstname.lastname@example.org/what-is-wallet-targeting-and-how-it-increase-advertising-roi-272129696a63
Benefits outside of Web3
With the death of 3rd party cookies, we are aware that all those who spend money in advertising are looking for alternatives to retain full data attribution of their marketing campaigns. Since even Google is going away from Last Click Attribution (a biased system used by most CRMs and Analytics platforms), non-Web3 companies are also interested in an on-Blockchain Data Management Platform. The Blockchain is the only technology in existence to offer cookieless, immutable, anonymous and secure data attribution. For this reason, Blockchain-Ads is expanding to non-Web3 Publisher Categories, as well as looking for Advertisers to test performance.
If you are interested in becoming our partner, whether as a Publisher, Advertiser or simply because you believe you have something to offer, please reach out to us at https://t.me/the_blockchain_ads