What is a native ad?

A native ad is a single instance of native advertising, designed to feel like a natural part of the user experience rather than an obvious banner or pop‑up. It aligns with the host site’s typography, layout, and content style, but is still clearly labeled as sponsored. Good native ads prioritize useful information or storytelling over aggressive selling, guiding users toward a logical next step. Measurement focuses on engagement quality and downstream conversions, not just impressions.