What are the 6 C's of digital marketing?

Different frameworks define the “six Cs” in slightly different ways, but a common version is: customer, content, convenience, community, communication, and conversion. Customer means understanding audience needs and behavior. Content covers the messages and formats you publish. Convenience focuses on frictionless experiences like fast pages and simple flows. Community highlights relationships across channels. Communication reflects two‑way dialogue and support. Conversion centers on turning attention into measurable business results with clear goals.

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