What are native ads?

Native ads are individual paid placements that match the form and function of the environment where they appear, such as “sponsored stories” on news sites or in‑feed posts on social platforms. They usually include a headline, image, short description, and clear but subtle disclosure tag. Because native ads are less disruptive than banners, they can achieve higher engagement when targeted and written well. Advertisers test creative angles, headlines, and landing pages extensively to avoid clickbait.

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