What are 7 types of digital marketing?

Seven common types of digital marketing are: search engine optimization, paid search advertising, social media marketing, content marketing, email marketing, affiliate or partner marketing, and display or programmatic advertising. Some frameworks also include influencer marketing, online public relations, or marketing automation as distinct categories. In practice, campaigns blend several of these channels into one integrated strategy, using consistent messaging, coordinated analytics, and shared first‑party data to move prospects through a measurable funnel.