Netflix

Netflix Case Study

5,200

New Subscribers

$1M+

Subscription Revenue

$200

Avg Revenue Per User

1.8x

Return on Ad Spend

Company

Netflix

Industry

Entertainment & Streaming Services

Duration

60 days

Budget

$576,000

Objective

Leveraged content preference targeting and streaming behavior analysis to drive premium subscription conversions across global entertainment audiences.

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Campaign Overview

Netflix, the global streaming giant, worked with one of their agency partners to expand their subscriber base across international markets while emphasizing their exclusive content library and personalized viewing experience.

Strategy

The content-focused acquisition strategy included:

Audience Targeting: Applied SaaS Subscribers targeting from Behavioral segments to capture audiences experienced with monthly subscription models and premium digital services.
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Content Discovery Strategy: Positioned exclusive Netflix originals and international content libraries to differentiate from competitor streaming services across regional markets.
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Global Localization Approach: Customized campaigns featuring regional content preferences including local productions and internationally popular series for market-specific engagement.

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Results

New Subscribers: 5,200 verified premium account sign-ups
Subscription Revenue: $1,040,000 in monthly recurring revenue
Impressions: 42.8 million across entertainment and streaming platforms
Click-Through Rate: 3.9% across streaming service campaigns

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Inactive-State

Active State

Execution

Custom Audience Excellence: General Subscribers targeting ensured campaigns reached users familiar with digital subscription models, resulting in 78% weekly viewing engagement rates.
Subscription Platform Targeting: SaaS Subscribers segmentation captured audiences experienced with monthly recurring payments, reducing subscription friction and improving conversion rates significantly.
Global Localization: Tailored campaigns for regional content preferences and viewing habits resulted in strong engagement across international markets

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Insights & Learnings

Netflix's subscriber acquisition campaign demonstrates effective entertainment platform targeting through precision Blockchain-Ads audience segmentation and content-focused positioning strategies. Strategic audience targeting using General Subscribers and SaaS Subscribers enabled exceptional subscriber growth while maintaining strong revenue performance. This approach proves premium streaming platforms achieve sustainable growth through comprehensive targeting strategies.